I recently sat in on a conservation meeting in a sportsmen’s lodge outside Concord, New Hampshire. The topic for discussion was the lack of camaraderie amongst sportsmen and women, and the toll this has taken on conservation and wildlife programs throughout the state and region. One man said his piece on what was wrong with the current state of hunting and trapping across America. “I’m going to say something that may offend some of you," he cautioned us, "but it needs to be said. Sportsmen groups are one of the most unorganized groups of people in the country.” There wasn’t a single rebuttal from anyone in attendance; everyone knew full well what he meant, and furthermore, what it means for the future of consumptive outdoor activities in the region and the country.

It’s a subject that not too many hunters and anglers recognize, or want to admit, but those of us in more “niche” activities like hound hunting and fur trapping know it all too well. Let’s face it, you may be a big-time duck hunter and passionate about your sport, but when a bill comes before your state legislature to restrict or ban bear hunting, are you as a duck hunter, going to take the time to write to your representative to save bear hunting when you know full well you’ll never hunt bear? I’m guessing the answer, nine times out of ten, would be “no”, and that's one of the reasons why consumptive outdoorsmen and women are constantly under scrutiny from anti-hunting and anti-consumptive organizations nationwide.

Decades ago this type of mindset was unheard of. If you hunted deer, chances were you also dropped a line in the creek for trout and trapped muskrats along the marshlands during duck season. In many states and provinces, this way of life still prevails as larger populations of rural folks hold tight to their outdoor self-reliant roots. But for many of us, the community of consumptive sportsmen has become fragmented. We are passionate about our own particular practices, but fail to recognize hunting, fishing and trapping as an all-encompassing benefit to conservation and outdoor recreation.

Divisions in the Ranks

Now I know there are plenty of you reading this and wondering what I’m talking about, thinking that it's only common sense to support all forms of hunting, trapping and angling. Unfortunately nowadays, your train of thought is in the minority, and this concept is seldom heard when the proverbial deer piss hits the fan.

Yes, we should support and commend one another for having the common sense to want this natural world managed and regulated as a resource for all consumptive practices. However, every state and province in North America has divisions within its hunting ranks. Many bird hunters don’t care for trappers; many deer hunters don’t care for hounds-men; many anglers don’t care for hunters. These divisions rise to the surface every fall, and sometimes disputes over wildlife management spill into clubs and departments, causing greater divides and offshoots.

When a bill or piece of legislation does come along threatening the current ways of hunting and trapping, it's usually only those whose hides get affected (pun intended) that spend time voicing opposition.

Meanwhile, the animal rights groups and “hands-off" environmentalists have a field day presenting themselves as the majority, when in reality this is clearly not the case.

Join Your Sportsmen's Group

So what exactly am I asking for? Am I seriously trying to convince every New Hampshire deer and pheasant hunter to show up at the next hearing on anti-trapping legislation? Well, frankly, in a perfect world that’s what I’d like to see, and I recall a time when that would not have been an outlandish request.

What I will realistically settle for is for all of you to join your local sportsmen’s group - not your local skeet club or shooting range, but your state organization dedicated to preserving hunting, fishing, and trapping for everyone. The Sportsmen’s Alliance for instance, is a national organization that champions such values. This group serves as a lookout to protect deer hunters and bass fishermen, as well as fur trappers, hound hunters, and turkey callers. While national groups like the Sportsmen's Alliance do an excellent job, we must also support one another at the state and regional levels. Almost every state and province has some kind of consumptive sportsmen’s group; Maine has SAM, New Hampshire has the NH Wildlife Federation, and so on from Vermont to California. These groups not only support all major forms of regulated hunting and fishing, but also serve as a bridge of unity between the different classes of these outdoor activities.

When each of you took your hunting or trapping education classes, you learned about concepts like carrying capacity, wildlife management and conservation. I can tell you the Primos hunting decal on the back of your F-250 doesn’t mean a thing if you don’t support the other aspects of conservation that go along with its meaning. It really doesn’t matter how much you spent on your duck blind, or which Pro-Staff you belong to - if you aren’t willing to recognize and support the other aspects of wildlife conservation, such as fur trapping and bear hunting, your Real-Tree camo pajamas are nothing more than a fashion statement. More than 90 million U.S. residents (16 years old and above) participated in some form of wildlife-related recreation in 2011. With numbers like this, it’s a downright embarrassment that we must constantly fight to keep trapping and hunting relevant today.

Deceitful Anti-Hunting Groups

Despite what anti-hunting activists may say or think, I know lack of support for these “niche” activities isn’t due to lack of individual sympathy for the cause, but rather a lack of motivation to see the fight through. This is where we all, as outdoorsmen and women, must stand together against those who wish to abolish all forms of hunting and fishing. If you don’t believe your brand of outdoor hunting could be targeted, take a look at the current headlines to get a snapshot of how anti-hunting groups deceitfully operate. They know how difficult it is to push a man off his stool. They know it's much easier to whittle away at each supporting leg of that stool when he’s not looking, and watch him fall on his ass in sheer shock and surprise!

Keep in mind these organizations don’t protest hunting and attempt law changes on principle. Their primary motivation is donations. Take a look at any of the anti-hunting groups like HSUS, PETA and Furbearer Defenders, and you’ll see their websites plastered with “donate-now” buttons. They parade state-to-state crying injustice, corruption and animal cruelty while soliciting for donations. Once the deed is done, and they’ve won the argument, they’re on to the next state to suck the life out of their outdoor conservation groups. The wildlife these groups claim to support end up suffering in their wake as they continue to follow the money. Its common knowledge that most of the people who speak against hunting at these state hearings are paid to be there – it’s much more motivating to “save the animals” when you’re collecting a large paycheck in the process. But instead of standing and fighting these anti-hunting groups, sportsmen are busy pushing their neighbors under the bus in the hope these groups will move on if trapping and bear hunting are banned. This is a huge mistake, as even the most basic research on these groups will show this is not their end game. Staten Island is already experimenting with controlling its deer population by castrating bucks rather than allowing hunting; it’s happening right in front of your eyes and I’m sorry to say the “Redneck pride” sticker on the back of your truck isn’t going to stop it.

It’s not all doom and gloom; there is a light at the end of this ever-growing tunnel. You can start by becoming an active member of your local sportsmen’s club and keeping an ear to the wall for anti-hunting and trapping legislation. Find out who your local district and state representatives are and let them know you are a hunter or trapper. Whether they’re Democrat or Republican, conservative or liberal, most representatives listen to what their constituents are saying. Sending a handwritten letter introducing yourself and your outdoor activities is a good start to breaking the ice before legislation is introduced. It doesn’t take a lot of time either - I work a full time job, maintain and run a pro-trapping website for free, and take an active role in my local conservation groups with time still left over to hunt and trap!

To summarize, whether you hunt to put venison in the freezer, fish for sport, bird hunt with dogs or set traps for natural fur garments, you are an integral part of the North American Model of Wildlife Conservation. Your support is needed as our society is overcome by tablets, smart-phones, self-driving cars and Kardashians. Our self-reliant ways of life are ALL in jeopardy as habitat loss and out-of-touch citizens continue to constrain and restrict our activities. It’s time we start pushing back and regain our freedoms as fixtures of the natural world. United We Stand, Divided We All Fall.

FOLLOW JEFF TRAYNOR'S "LIVE FREE AND TRAP" ON:

FROM OUR WEBSITE: FUR PRODUCTION: TRAPPING

The Sportsmen’s Alliance is a US organisation that protects the outdoor heritage of hunting, fishing, trapping and shooting in all 50 states. Between fighting in the courts, political lobbying, and countering campaigns by animal activists, they are kept busy. We talked to Vice President Marketing and Communications Brian Lynn about trappers, hipsters and sound bytes.

Alexandra: What percentage of your members are trappers versus hunters and fishermen?

Brian: I’d say somewhere between 10 and 20%. It’s not a huge number, but the trappers are the most active, passionate, and engaged audience there is.

Alexandra: Interesting you say that, because we think that too.

Brian: Trappers are the ones on the front lines. They are constantly under attack.

Alexandra: Are you referring to the amount of legislation that people are trying to put into place to try and ban trapping?

Brian: Yes. Animal rights organisations, legislation, the ballot box – trappers are constantly under attack. Whether it is changing the seasons, eliminating the seasons, or regulating traps, they are getting hammered left and right.

Alexandra: Do you think that trappers are getting attacked more because they are fewer in number? Or perhaps because in the US hunting is more associated with a weekend pastime?

Brian: It is both. There aren’t as many trappers, so it is more of a fringe endeavour. Also it lacks the idea of a sport – of you versus the animal. To the uninitiated, it just seems like you are going out there, putting some bait out, and whether a wolf, bobcat, bear, or your dog comes along, they get snapped up and killed cruelly. It looks barbaric, and it is a hard sell for us to protect. It is an easier sell to misrepresent. People already are ignorant about it; urban people are like, “You do what?” It is a harder thing to protect because of the ignorance, and it lacks the perception of sport and the “you versus the animal.”

Active or Passive Management

Alexandra: It's interesting how urban folk don’t mind trapping when there’s a coyote eating their cats, or beavers flooding their home.

Brian: That’s the whole thing. People say, “This doesn’t seem fair, that doesn’t sound right,” until it impacts them. Once the deer come in and start eating their petunias, now they're mad. Or they're hitting deer with their car. Now they want something done. Don't kill the bears until the bears start eating your kids. It boils down to active management versus passive management.

We did a piece on defensive trapping a couple of months ago in our newsletter, and without trapping, state agencies will spend hundreds of millions of dollars on trapping nuisance animals and flooding. Nobody understands that until it happens. The animal rights activists try to couch it as, “We don't need to manage populations." They try to pass off the Disney idea that “nature will balance itself”, which never really happens. But even they are saying passive management is ok. When the mountain lion becomes overpopulated and one starts eating their cats, then it's ok for the state to come in and kill that one lion. Well, it costs a ton of money, and it's not fixing the problem. With active management, you are mitigating the booms and busts and managing them actively with hunting and trapping. The animal rights groups just want to let everything go wild, and passively manage it when it becomes an issue with humans, which is just not going to work because we see disease, starvation, plus human-wildlife conflicts.

Alexandra: What are some of the biggest issues that you are dealing with right now, and have the kinds of issues evolved much over the past 20 years?

Brian: They go in waves and trends. In the 1980s, animal rights groups went after bow hunting, in the ’90s they went for mountain lions and some bear-hunting tactics. Last year we saw a lot of dog-related activity: kenneling, breeding, selling legislation. A lot of it is aimed at puppy mills, but if enforced to the letter of the law, it will stop hound hunting, kenneling, or selling those dogs.

We also saw a lot of apex predator issues – black bears and wolves. And now we are seeing them setting the table to come back for more of what they attacked in the ’90s - black bears and mountain lions in the west, and the Great Lakes wolves.

They hit something hard, in multiple states, for a couple of years, then let it rest. They let the social consciousness of the non-hunters absorb it a bit, they’ve made it an issue. Then they let their fundraising base rest, then come back and hammer it again several years later. It makes for a better news story again. Then it seems like a big issue that keeps coming out so they can get more funding, and it psychologically resounds with the public. “Oh, this is an issue, we need to do something about this!”

Great Lakes Wolves, Maine Bears

Alexandra: What are some of the activities that you do to fight the activists, and which campaigns have been successful?

Brian: Right now we are the lead on the Great Lakes wolves lawsuit. It is the Humane Society of the United States vs. the Sportsmen’s Alliance, the Department of the Interior, and the State of Wisconsin. So that is one we have been fighting for several years, and that should be moving through the court system, and we are appealing the last decision that was made in December 2014.

One of our more successful campaigns was the Maine Bear Ballot issue in 2014. The HSUS decided to go after bear hunting in Maine and hired a California firm to collect signatures and force it onto the ballot. The HSUS just self-funded the whole thing. If that had been successful, it would have basically put an end to bear hunting in Maine. It would have removed the use of traps, bait, and hounds to hunt bears, and that is 93% of the harvest. We went in, organised the grass roots groups, bought air time, created the messaging, and we ended up beating them by 8 points. And there was a couple of lawsuits out of that, that we fought and were successful in. We were successful all the way around and have a good base set up to protect it again, should they come back, and they have stated they are coming back again to stop it.

The thought is that they will just go after hounds and traps, because few people use these, so most people don’t care. This is when we get into apathy within our own ranks. If HSUS removes 85% of its opposition and 85% of its opposition’s funding, those who remain make easier targets.

"Sticking Up for One Another"

Alexandra: Some graphics in your social media send a message about uniting hunters, fishermen and trappers. What is the thinking here?

Brian: We need to be sticking up for one another, despite method of take. Even if you don’t participate in trapping and you don’t use bait, we can’t stand around and say, “That’s doesn’t affect me.” Once hound hunting falls, once bait hunting falls, once trapping falls, they are coming after what you do want to do. We need to be united regardless of how we are participating in these activities.

Alexandra: What percentage of Americans do you believe support hunting, trapping and fishing, and how many are opposed?

Brian: Hunters and anti-hunters are about the same size, 5-10% of the population. And all of the polls show that 75-80% of the general public support hunting as a management tool. That’s great. But the problem is that all that support goes right out the window as soon as emotion gets into it. People's minds are changed really quickly if they are shown an animal flopping around in a trap or a dead trophy shot. We move from the logical “That makes sense, I support hunting,” to the emotional “Oh, but I don't support it in this instance. It seems cruel.”

The other side can just throw words around like “slaughter” and sway those non-hunting voters.

Our biggest challenge is telling our story, why we have to do it, why it makes things better, the funding of conservation, managing populations, habitat, carrying capacity of the land. That’s a long story which can be boring if you aren’t into it, and if there is legislation or a ballot initiative, and a news anchor puts a microphone in your face and you try and explain carrying capacity of the land and funding of conservation, it is long, boring, and not sound-byte stuff. Then they ask the other side why we need to stop it and they say, “It's cruel, they are slaughtering animals with babies.” There’s your sound byte.

"Hipster Deal Big Move Forward"

Alexandra: Have the demographics of your supporters and members changed? There is a hipster trend now, with people doing things themselves, growing their own food and maybe hunting. They were traditionally more on the left of the political spectrum, whereas hunters tend to be on the conservative side. Do you see this new demographic supporting outdoor activities?

Brian: We are seeing a bit of a bump, which is great from a branding and messaging perspective. This is important for the hunting and trapping industry in general, but here at the Sportsmen’s Alliance we are very engaged, political, more hardcore. The new people coming in are a more holistic type of person, who may not be political.

For the broader industry, though, the whole hipster deal has been good. From the perspective of acceptance within the mainstream, those people are sharing with other people, within city life. It is about taking responsibility for their food, and them relaying their message in a way that their friends can understand. That’s where I see it as being the biggest move forward for the industry. How do you reach someone in LA? We aren't going to reach some hipster in LA, but some guy at an LA party who went out, harvested his own food and killed a deer, that is going to do more good than anything we are doing as an industry to disseminate the proper message.

Alexandra: Do you cooperate with a Canadian counterpart?

Brian: There is some run-over, but nothing official. In Maine, we are involved in two lawsuits on trapping Canadian lynx. In Maine, Canadian lynx are on the Endangered Species List, but north of the border they are not.

There are incidental take permits, and a certain number of Canadian lynx can be caught in traps without the trapper or the state being in violation of the Endangered Species Act. The HSUS is trying to stop that; they are trying to get the incidental take permits revoked. If they succeed, that would mean that anywhere there is an endangered species of any kind, trapping can be stopped. If you take it a step further, anywhere there is an endangered fish in a river, you could apply the same logic. You can’t fully control what steps into a trap, therefore you can’t trap anywhere there is an endangered species, just like you can’t always control what is going to bite your hook, therefore no one can fish anywhere there is an endangered fish. So that’s a lawsuit we are involved in in Maine.

"Educate Those Not Within Your Group"

Alexandra: Is there any advice you have for trappers about protecting their rights, proactively?

Brian: They need to educate non-trappers about what they do: about how trapping is regulated, how hard it is, what you do to prevent non-target by-catch. People need to understand that, and it is not the people that are already in your social groups, it needs to be the non-trapper or the hunter that doesn’t understand it, so you can help eliminate that issue of hunters not caring. For example, there are a lot of bird dog hunters that hate trapping because traps will be out during grouse season and they are worried their dogs might get snagged up in them. We need to try and educate those people. It is all about educating those not within your group.

As for state and provincial organisations, they need to start collecting funds and putting these aside. This is something we are saying in Maine, start a war chest, because the attack is coming, it is just a matter of time. The HSUS is so rich they can self-fund any campaign they want to. They are a $130-150 million a year organisation, so they can just decide “this is where we are going to go, and we will spend $3 million.” If HSUS comes and you sit there fundraising for the first six months, that's a six-month head start they have in swaying public opinion. If you can hit the ground running, and you already have a war chest, you are better off. That’s hard for groups to do, though, because unless there is a bogeyman right there, those funds start to look very attractive to dip into and use for other things.

Alexandra: Thank you for taking the time to speak to us!

For further reading, check out this great Sportsmen's Alliance content:

The Anti-Hunter’s Playbook
A Defense of Trapping (full issue)
A Defense of Trapping (article)
Why All Sportsmen Need to Defend Trapping
Introducing Youth to Trapping
And connect with them on their website, Facebook page, Twitter, and Youtube.

What is the appeal of the reality TV show Mountain Men, and others in the same genre? If harvesters of nature’s resources, and not least the fur trade, can answer this question, they can apply the lesson learned to their own public relations, and in so doing win over millions of new supporters.

First, some clarification. Yes, Mountain Men is reality TV, but not of the kind that imprisons a bunch of misfits on an island to tear one another’s throats out, with instant celebrity status for the winner. Mountain Men is the other kind.

Mountain Men is about the daily lives of men who have opted to live cheek to jowl with nature, no matter what she may throw at them.

Or in the words of the History Channel, which airs the show: “Using ancient skills and innate ingenuity, these men fend off nature’s ceaseless onslaught, carving out the lives they’ve chosen from a harsh and unforgiving landscape.”

The audience relates at a visceral level to the painful, joyous or scary experiences of these shaggy-bearded, unkempt men with questionable hygiene and (apparently) masochistic tendencies.

Paradoxically though, many in the audience, like me, are city dwellers whose lifestyle is the antithesis of a mountain man’s. Why are we drawn by a lifestyle we go to such pains to avoid?

We have “guys” to change our oil, do our dry cleaning, mow our lawns and deliver our pizzas. We even boast about them as if somehow we deserve credit for their performance. “My mechanic is the best!”

And for sure, not one of us has ever made our own bullets, then shot a squirrel with a firearm that belongs in a museum, then cooked it and chewed on a piece of meat the size of a pinky and declared it good eatin’.

The fact is, though, that millions of us fantasize about doing just that!

Two Poles and a Jar of Worms

If you don’t know where I’m coming from, consider the ubiquitous angler. If you’re not an angler yourself, it’s almost certain your neighbor is.

Angling is one of the most popular pastimes for men (yes, it’s a manly thing) whose working lives are spent pushing papers around a desk, and there’s a good reason why.

It’s a call of nature we cannot resist, an instinctive drive to provide for our families by using our wits. A trip to the supermarket just doesn’t cut it.

And that is why, week in, week out, rain or shine, we populate river banks, catching little or nothing, staring at the water and dreaming. Dreaming how grand life would be if someone would actually pay us to do this.

And when our sons are old enough, they join us willingly (or so we like to believe) to bond over two poles and a jar of worms. If the fates are kind and we bag a couple of minnows, we char them black over a fire and lie to each other about how they taste better than anything Mum prepares with all her fancy recipes. Good times!

For other men, nature’s call is to hunt or trap.

Not Just Mountain Men

So how can the fur trade learn from shows like Mountain Men, and apply what it learns in its public relations?

We start by recognizing how popular this genre is, of folk living from nature, by their wits.

To name just a few shows with much the same formula as Mountain Men, we have: Swamp People (same hairy humans as Mountain Men, but hunting alligators); Outback Hunters (much like Swamp People but with Aussies hunting crocs); Lobster Wars; Lobstermen: Jeopardy at Sea; Wicked Tuna; Swords: Life on the Line, and so on.

Then there’s the granddaddy of them all, Deadliest Catch, the award-winning saga of crab fishermen trying hard not to drown or get minced in machinery. Now in its 10th season, Deadliest Catch has set record ratings in its class across both males and females, in all age brackets.

And we haven’t even touched on the survivalist genre featuring Bear Grylls (Man vs. Wild) et al. eating anything which once had, and sometimes still has, a pulse.

Don’t worry about the ratings. The mere fact that the cable TV powerhouses of History, Discovery and Nat Geo keep churning these shows out is proof enough of their appeal. Just this June, Animal Planet got in on the act with Beaver Brothers.

So Who Are They?

Next we try to identify who the audience are by understanding who they are not.

They are not drawn to shows like Mountain Men in the same way audiences are drawn to, for example, American Chopper or Counting Cars. The latter are unabashedly aimed at the millions of bikers and gearheads out there who lap them up because, well, they’re about them!

No, Mountain Men does not survive on an audience of mountain men, any more than Swamp People relies on swamp people. Even if all the mountain men, swamp people, crab fishermen, lobstermen and croc hunters in the world tuned in to an episode of Deadliest Catch, they’d hardly make a blip in the ratings.

So let’s say the bulk of the audience for this genre represents a cross-section of society, from diverse backgrounds, but with a few things in common that do not include risking their lives on a daily basis to catch dinner. And one of those things is that they support the harvesting of animals for human benefit.

Like most people, they’re probably not vocal in their support of this, and if asked what they think of animal rights activists, will probably reply, “a bunch of wackos”.

But they are nonetheless important allies. They are the people who, when push comes to shove, ensure that the animal rights movement does not have its way at every turn. They vote, they sign ballots, they pay membership dues to hunting and fishing associations that represent their interests, and they pay license fees that fund wildlife management and conservation efforts.

So are we catering to them, nurturing them to become vocal advocates not just of a lifestyle, but more importantly of the larger picture of man’s place in nature? Not much. Are they equipped with the knowledge to become such advocates? Definitely.

How Things Work

To cater to an audience, you have to know what interests it and what puts it to sleep, and most fur trade PR is not going to keep a mountain man wannabe on the edge of his seat.

The fur trade aims its PR primarily at two audiences: fashionistas, and people who are still undecided on whether they favor using animals for human benefit. This second audience, of course, includes a never-ending supply of youngsters who’ve never heard the arguments before.

High fashion is the biggest life force driving the fur trade, with trickle-down effects on everything from high street retail to the prices producers get for their pelts. However, for most people, and certainly our mountain man wannabe, the latest offerings on the catwalks of Paris and Milan are weird and irrelevant.

The fur trade’s other obsession for the last 45 years has been debating animal welfare vs. rights, and the role of sustainable use as a conservation tool. (That’s how long it’s been since the International Fund for Animal Welfare began campaigning to end the Canadian seal hunt.) Everything worth saying has probably already been said, but the messages need to be reinforced again and again because we are trying to influence people’s fundamental views about man’s place in nature.

However, our mountain man wannabe is decidedly not our target audience. He is no more interested in debating the rights of squirrels than he is in how they look, sheared and dyed pink, around the neck of a supermodel.

What he does want is information that’s educational, useful, and makes him go, “Wow! I never knew that!” He may or may not have a hankering to eat squirrel stew, but he is interested in the process, in how to get the squirrel in the pot in the first place. Which means he might also be interested in knowing:

• Why grey wolf and wolverine fur make the best hood ruffs and jacket linings in the Arctic;

• That a deer, raccoon or beaver conveniently has just enough of the oil called lecithin in its brain to tan its own hide; and

• That mink carcasses make great crab bait, and it’s not because crabs love them so. (Squid are better.) It’s because seals and sea lions can’t stand the smell!

All these and more interesting questions are now addressed in great detail on the web by hunters, trappers, tanners and crab fishermen, and reality TV is cashing in on this treasure trove of amazing information. How about we do the same?

How about we complement our efforts targeting traditional audiences, and spend a little more time talking to people who could be powerful allies if only we started speaking their language?

Let’s connect with all the mountain men out there, not just the ones walking the walk, but also the millions of people tuned in to cable TV, dreaming of making their own squirrel stew some day.

I’ll start the ball rolling. In my next post, learn why one of the most desired and expensive of North American furs in the mid-20th century is now just roadkill.