The easiest way for animal activists to further their agenda is to lie, and when it comes to the fur trade, that means portraying us as a cruel industry that mistreats animals. We don't like giving animal activists credit, but there's no denying how successful they've been at spreading their lies. They appear so frequently in traditional media, blogs and comment sections, that members of the general public can hardly be blamed for believing that at least some of this horrible stuff must be true.

Well, it isn’t, and we are here to set the record straight about the Five Biggest Lies Animal Activists Tell About Fur.

Activist Lie #1: Animals on fur farms are skinned alive. Take a moment to consider this and you'll realize it makes no sense. Not only is skinning an animal alive illegal and utterly immoral, it would also be dangerous for the operator, would increase the risk of damaging the pelt, and would presumably take longer than skinning an animal that was euthanized. (Is it easier to cut your dog’s nails while he is excited or when he’s been sleeping?) Farming is a business, and businesses need to be profitable – so why would anyone adopt a practice that is dangerous for their staff, damages the product, and takes much longer than doing it properly? The simple answer is that they wouldn’t, which is why animals are never skinned alive for the fur trade.

In fact the horrible activist video that started this vicious myth has now been exposed as a complete fraud – the cruel acts it shows were staged for the camera!

SEE ALSO: 5 REASONS WHY IT'S RIDICULOUS TO CLAIM ANIMALS ARE SKINNED ALIVE

Activist Lie #2: Most furs come from China where animal welfare laws don't exist. Therefore, most animals used in the fur trade are mistreated. The clever part of this lie is that, if true, it would render irrelevant the high standards of animal welfare on North American and European fur farms. If most fur comes from China, who cares how well farmers care for their mink in Wisconsin or Denmark?

There are two problems with this argument. First, it doesn’t matter where a farm is (it could be on the moon!), if farmed animals do not receive excellent nutrition and care, they will not produce high-quality fur. In fact, China does have animal welfare laws and is in the process of introducing Western standards to fur farming, but even without them Chinese fur farmers have a strong economic incentive to keep their animals healthy.

Second, and more to the point, while it is true that many fur garments are now cut and sewn in China where labour costs are lower, the fur pelts used to make most garments sold in the West originally came from European or North American farms. In fact, more than 90% of European and North American farmed mink and fox – and North American wild furs too – are sent to China to be transformed into apparel and accessories.

Activist Lie #3: Animals chew off their paws to escape steel-jawed leg-hold traps. This lie refers to very old trapping methods that are no longer permitted or used. Decades ago, some animals (especially muskrats) would sometimes have bones broken in old-fashioned leg-hold traps, allowing them to pull free. This does not happen with the new padded and off-set foot-hold traps. In fact, these new live-holding traps cause so little damage, they are used by biologists to catch and release (unharmed) wolves, lynx, otters and other animals for radio collaring or relocation. Meanwhile, the great majority of fur-bearers (including muskrats) caught for their fur are now taken in highly effective quick-killing traps, eliminating the possibility of a trapped animal being left alive.

Activist Lie #4: Fur farms are "not subject to federal regulation". This is a sneaky deception by animal activists that suggests that fur farming is "unregulated" and therefore without standards to protect the well-being of the animals. What is intentionally not explained is that federal regulations generally concern only food safety issues related to livestock produced for human consumption. Fur farms, however – like all farms – are indeed regulated by municipal and state or provincial laws. Furthermore, farmers who mistreat or do not provide proper care for their animals can be prosecuted under federal (and state/provincial) animal-cruelty laws.

SEE ALSO: CALLING PETA: U.S. FUR FARMING IS STRICTLY REGULATED

Activist Lie #5: They kill "baby seals" in Canada. If we had a dime for every time we've heard this lie, we could buy a dozen beautiful seal-skin coats! In fact, the hunting of nursing harp seal pups has been banned in Canada since 1987. For the last 30 years, harp seals can only be hunted after they have moulted their first fluffy “whitecoat” fur. By the time the hunt legally opens, the seal pups have been weaned and are on their own, preparing to migrate to their Arctic summer feeding grounds. (Their mothers have left, to breed again, before also heading north for the summer.) But these easily verifiable facts do not stop animal activists from continuing to illustrate their fund-raising campaigns with photos of fluffy “whitecoats”. Why let facts spoil a great story that has raked so many millions into their coffers from well-meaning supporters?

What you can do. The next time you hear someone spreading these 5 Biggest Lies Animal Activists Tell About Fur, set them straight! We all know that if people hear lies often enough, they start to believe them. Well it works both ways. People need to hear the truth more often to believe it ... so let's be sure that they do!

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Let's start our August Fur in the News Roundup by reviewing what the animal rights criminals groups have been up to. The strangest story came from our friends at Humane Watch, who are reporting that the HSUS are trying to ban bacon and eggs in Massachusetts. We are quite sure they won't succeed in passing this law, but they sure have succeeded in being a total nuisance!

That said, we can't always trust the government to make the right decision when it comes to animals, because California has banned bobcat trapping, despite scientific evidence that the population is growing and could benefit from being controlled. Let's hope the bobcat population doesn't grow to resemble the coyote population there - California residents are on high alert as there have been four reported coyote attacks in the past month.

Speaking of California, it seems like the West Hollywood fur ban has been somewhat reversed; you aren't allowed to display fur in the window, but you are allowed to sell fur from registered trappers. Mink coats are in, Ugg boots are out. Things could be worse!

In other activist news, these animal rights campaigners killed mink by covering them in spray paint, these ones are sending drones out to "protect" seals, and these ones were attacked by a duck-wielding woman. If you loathe these "charities" as much as we do, the best way to stop them is to cut off their funding. Make sure your friends and family make educated choices about charities, using this guide: 5 Questions to Ask Before Donating to Charity.

There have been some great articles recently about animal welfare, trophy hunting, and fashion. Highlights included this great piece about the difference between animal welfare and animal rights, and a very good article questioning why we love leather and hate seal skin. This is a well-written History of Faux Fur, and this article points out some very worrying points about caving in to activists. And a question that has been on all of our minds recently due to some high profile court cases about mink "liberations" was nicely explored here: When Does Animal Rights Activism Become Extremism?

Let's look at some of the highlights from out Instagram and Facebook feeds - including the beautiful fashion images above and the inspirational quotes below.

Let's end this month's roundup with some feelgood factor, starting with two Canadian stories about youth reconnecting with their cultural traditions, firstly in National parks of Yellowknife and then at Mukluk's Storyboot School. And what's a monthly roundup without some cute animal videos? Here is a heartwarming lion reunion, a very beautiful family of deer checking out the neighbourhood, a baby bear giving her mother the cutest of bear hugs, and a young deer making friends with a toddler.