A few weeks ago, online retailer group Yoox Net-A-Porter made headlines for all the wrong reasons. The group’s websites – including Net-A-Porter (a leading luxury retail platform) – announced that they would not include fur in their offerings. Here are three things you need to know about the Yoox Net-A-Porter fur policy.

1. This Is Not News

The Net-A-Porter fur policy has been in effect for years, and its sister websites, Mr Porter and The Outnet, have also not sold fur for years. Net-A-Porter also doesn't want its staff wearing fur at work-related events, though we couldn’t help but notice that its editor-in-chief, Lucy Yeomans, was praising her fur-trimmed Canada Goose jacket on Instagram not long ago. So while its poorly-informed fur policy is certainly disappointing, it is not news.

2. It's Hypocritical

These websites do a huge business in accessories, notably bags and shoes. And guess what most bags and shoes are made of? Whether it’s leather, suede, lizard, snakeskin, or calfskin, these websites have no shortage of animal products.

While this isn't the first “fur-free” company to sell animal products, it’s still misinformed and hypocritical. There’s no rational reason why anyone would stop selling fur and continue to sell leather, suede, shearling, and other animal skins ... and silk, made from larvae that have been boiled alive.

If your company mandate has to do with animal welfare, then it would make sense to limit your offering to materials produced with high animal-welfare standards – and there would be plenty of fur that could meet that criterion. But the Net-A-Porter fur policy in its current form is completely misinformed and utterly hypocritical.

3. The Reasoning Is Nonsensical

Just like each of us has a right to wear or not wear fur, stores have the right to sell or not to sell it. They aren't even obliged to give a reason for such decisions. But if they do decide to explain, would it be too much to ask them to give a logical reason?

Yoox Net-A-Porter's official statement said that they "remain more focused than ever on our commitment to create a sustainable future." But avoiding a natural, renewable material that is produced responsibly and sustainably cannot logically be part of a sustainability initiative. The use of the word "sustainability" to explain this policy is absolutely absurd. The very definition of sustainability is "avoidance of the depletion of natural resources in order to maintain an ecological balance," which would mean that materials from renewable resources, such as fur, leather, and suede, could and should be central to such a policy.

Meanwhile, Net-A-Porter continues to sell fake fur, polyester, and other synthetic materials, all of which are petroleum-based and neither renewable nor sustainable at all.

SEE ALSO: THE GREAT FUR BURIAL: HOW FUR BIODEGRADES AFTER ONE YEAR

We respect any retailer's freedom of choice and we have seen hypocrisy and misinformation about fur before. But we do expect a large and respected organization such as Yoox Net-A-Porter to base its business decisions on accurate information and responsible choices.

Let's start our November news roundup by celebrating the trapping victory in Montana. Bill i-177, which would have prohibited the use of animal traps on public lands, was voted down. Well done Montanans!

In other trapping news, raccoons are part of a legal battle in New Jersey, with animal rights activists fighting against the use of enclosed foothold traps. Did we mention these raccoons are rabid? Let's hope it doesn't take a major outbreak of rabies to make this court case go away. Speaking of legal battles, there is one under way in Maine over incidental lynx trapping (see above), whereas in Canada there has been a proposed private members bill to designate May 20 as National Seal Products Day. We love this idea and give it our seal of approval.

As we are full on into trapping season, it's worth sharing a few good reads from last month. Here's an interesting piece on the impact of the trade of Amazonian furs in the mid-20th century. Gregory Thompson did a great job giving us tips and advice on maintaining good relationships with the landowners of the land you trap on. And this piece about the use of coyote furs on Canada Goose parkas is also a great read. Lastly, we were thrilled to hear that Neal Jotham got a Lifetime Achievement Award from the Canadian Museum of Nature for his central role in the creation and adoption of international standards on humane animal traps used in the fur industry. We also featured him in our blog earlier this year.

Let's move on to a topic that is a bit more ... fashionable. Canada Goose has opened a new store in New York City (see above), and it includes a few fashionable pieces, like a silk parka from a collaboration they did with Opening Ceremony. While the parka sure looks nice, we are pretty sure the main reason why people buy Canada Goose, or any item with fur, is because it is warm. That's a concept we explored in a blog post, where we discussed the fact that fur is not just for fashion. So if you are looking to keep warm this winter, check out our guide to buying vintage fur, have a look at Lilly e Violetta's everyday furs, or check out the kangaroo fur shoes that all the celebrities are wearing.

The animal rights activists stooped to new lows last month when one protested a veterans parade to push her vegan agenda, and when this sustainable school got death threats for teaching small-scale family farming. Stella McCartney and Morrissey, two of the most annoying celebrity animal rights activists, also got media attention for harping on about the same old thing, over and over again. We of course loved this article about how vegetarianism and veganism are destroying the planet - it is a good one to read and share. And we explained the truth behind one of PETA's (many) lies: that fur farming in the U.S. is not regulated.

Some final thoughts ...

Do you need Christmas tree decoration ideas? How about decorations made of fur? They didn't go down too well in this hotel in Munich but we would gladly take the fur fir tree off their hands.

Have you ever wanted to witness the miracle of child birth? Yeah, it's not for everyone, but we are all about witnessing fawn birth. This video is beautiful.

Our most-shared Instagram post was one of these guys wearing buffalo fur coats (see above). We're pretty sure you won't get cold wearing these!

What would you do if your dog ran into a wolf? Most of us would run, but this guy stupidly stuck around to film it. At least it makes for some interesting viewing.

Going out into the woods this season? We loved this handy list of essentials for the wild.

Lastly, it is the holiday season, and that means it's time to indulge a little. Just don't end up like this drunk squirrel, ok?

The team over here at Truth About Fur had big plans to spend July loafing around at lakes, beaches, and parks, and enjoying summer. We figured the media would be quiet about fur since it is summer and people are focusing more on bikinis (and not only the ones made of fur). We couldn't have been more wrong, as July was a very busy month for fur, so let's start our Fur In The News July roundup with a subject close to my heart: fashion.

Fashion Loves Fur

Fendi hosted an haute couture fur fashion show, named Haute Fourrure, which was the first of its kind in the world of fur and high fashion. Featuring a collection of sublime coats, jackets, and other garments, the show not only confirmed Fendi's status as the top designer fashion house for fur, but also the fashion industry's undying love for pelts (pardon the pun). We covered the show on our blog, you can check out some photos of the details here or read about the one million dollar coat. (I'm waiting for it to go on sale.) Karl Lagerfeld, creative director at Fendi, did a great interview about fur and the show for WWD, the New York Times did an interesting piece about fur called Fur Is Back in Fashion and Debate, and Fortune wrote about fur's comeback, although we don't think it ever went out of style.

In other furry fashion news, we love these sealskin shoes, roadkill fashion is getting more column inches, this Canadian brand is doing some great things with recycled fur, and we love the designs of these Greenland fashion brands. On a sour note, Hugo Boss has decided to stop selling fur, but they've only been exposed as hypocrites because they are still selling leather. Let's not forget, fur IS a great fashion choice, and here are 5 reasons why.

Seals and the Deal

Since we are on the subject of seal fur fashion, we may as well mention the Rod Stewart debacle where he was photographed wearing a seal skin jacket in Canada at a fur retailer, then denied knowing it was seal. Sorry Rod, we don't believe you, but we are sorry that you feel the need to bow down to the pressure of the activists and that you apologized for wearing this beautiful, natural, sustainable material. Jim Winter, a contributor here at Truth About Fur, wrote an excellent piece about the hypocrisy of the anti-sealing movement and the EU ban.

And while you are reading Jim's blog post, you may as well click through to Terry's, too. Terry Vourantonis wrote a great piece entitled My Life in the Fur Trade, documenting his career in this wonderful industry.

Celebrities Behaving Badly

Rod Stewart wasn't the only celebrity acting silly last month. We were shocked to hear hip hop mogul Russell Simmons comparing horse-drawn carriages to concentration camps. Humane Watch have started a campaign to demand people stop comparing the use of animals to slavery and the Holocaust. And here's a piece about the four celebrities who "would rather go naked" back in the 90s, who are all now wearing fur.

What else have the activists been up to? Well, a few of them are facing prison time for releasing mink, and the folk at the RSPCA in the UK are being told to clean up their act and get rid of the extremist activists on their board.

At the Movies

Let's end this news roundup with some of our favourite videos of the month: this great video by A Trapper's Wife, this adorable baby polar bear, and our favourite website/TV channel right now: the bear cam in Alaska where you watch beautiful brown bears in action 24 hours a day (pictured above). Cancel your cable subscription, this is the only channel you'll ever need.

You’ve probably seen celebrities wearing fur coats and pelts all over the catwalk, but that’s not necessarily a reason to choose to invest in fur. Here are a few more reasons why it is a good fashion choice.

1. It is sustainable. Resources are not infinite on our planet, but the responsible use of animals is a safe and renewable way to clothe ourselves. Farmed and wild fur all come from species that are in abundance and whose populations are managed properly. Why buy synthetics made from petroleum by-products, when you can opt for fur? Read more about fur’s sustainability here.

2. It is long-lasting. How often do you see someone wearing their grandmother’s old polyester blouse? Probably not very often (although those things are most likely still clogging up our landfills). Fur is a long-lasting material; if cared for properly, you can easily get 30 years out of a well-made garment, but we’ve seen many older than that. We live in a time where we are increasingly concerned about waste and lack of resources, so it makes sense to buy things that are built to last. Here are some tips for ensuring your furs last a long time.

3. Your fur coat purchase probably supports a small business. The fur industry might be large, but most of the people involved in the supply chain are small farmers, designers, processors, or individual trappers. Many of us long to buy from small businesses who invest their earnings back into the communities they live in – so why not choose fur? If you want to meet some of the people involved in the fur industry, check out our Fur Family Album.

SEE ALSO: I'M AN ARTISAN DESIGNER; FUR AND LEATHER KEEP ME WARM

4. It’s local. Well, it is not always local, but if you are Canadian, American, Danish, Swedish, or from any other fur-producing country, there is a very good chance you can buy a product that was homegrown in your own country. Most fashion products have a complicated supply chain that involves sourcing raw materials, weaving, processing, and construction from all around the world, but there are plenty of fur products that are made, from start to finish, in the place the animal was raised. Read more about the industry and its members, by country, here.

5. It keeps you warm. There is no arguing that. Nothing beats being wrapped in a beautiful soft pelt. Even the technical companies who specialize in Arctic clothing insist on including fur (you know who I am talking about.) Read about why this famous outerwear company uses real fur.

Read more about the fur industry at www.truthaboutfur.com.

Karl Lagerfeld celebrated 50 years with Fendi on July 8 by putting on an Haute Fourrure show, the first all-fur show in the history of the Paris Couture Shows. If further proof was needed that fur is now firmly embedded into mainstream fashion, this was it.

Fendi's Fall 2015 Haute Fourrure show was impressive in every way possible. Set in Paris's glamorous Théâtre de Champs-Élysees on the third night of couture fashion week, the show's 37 looks were a display of some of the finest skins and fur techniques in the world.

The collection featured both modern silhouettes and traditional coat shapes, adorned with fox tail trains, fur flowers, and textures that resembled feathers and prints. Some favourites over here at Truth About Fur included a pink and peach coat with fur-feathered raglan sleeves, and the dress version in white and cream underneath a beautiful and dramatic intarsia coat (both above).

Cherry Sundae Year for Fur

The Fendi show is the cherry on the sundae in a year that saw fur almost everywhere. In fact, 70% of the North American and European designer shows this season included fur. (For a full list and collection review, visit the blog Fur Insider.) Designers have clearly been seduced by this most luxurious of materials and by the innovative techniques that allow them to be creative with fur like never before.

Equally important, designers like to be reassured that the fur they use comes from animals that were treated humanely. As next-generation designer Jason Wu said in this recent New York Times article, designers can now source furs with the assurance that animal welfare standards have been respected.

Celebrities, high-profile models and bloggers are also embracing fur. In fact, four of the five top models who first launched PETA’s “I would rather go naked …” campaign have all appeared in fur since then.

The trend is so strong that even activist groups are now obliged to admit that, despite all their efforts, fur is stronger than ever. As Ecorazzi commented in this recent post, “Well, this sucks. From the looks of the recent Paris runways, fur is definitely not going anywhere anytime soon."

Sales Figures Soaring

Consumers are clearly feeling reassured too, because sales are soaring.

Figures developed by Price Waterhouse Cooper for the International Fur Federation show that the global fur trade is now valued at more than $40 billion worldwide – roughly the same as the global Wi-Fi industry. Global fur retail sales are estimated at $35.8 billion, and total employment in the fur sector numbers over one million. This is not negligible for an industry that is made up of mostly family-run farms, independent trappers and skilled artisans.

The industry is especially relevant for North America, where it accounts for more than $1.3 billion in sales annually and provides income for more than 100,000 people across the continent.

The fur industry is clearly doing a better job of informing customers that they are making an ethical fashion choice. The message that the modern fur trade is a responsible and sustainable industry is being promoted by a number of groups including IFF (Origin Assured), the new FurEurope … and in North America with our own Truth About Fur campaign!

There are many arguments in support of fur, but Lagerfeld has said it most succinctly, so it is appropriate to let this great designer have the last word: “In a meat-eating world, wearing leather for shoes and clothes and even handbags, the discussion of fur is childish!”

All images from Style.com, see the entire show here.

It's no secret that fur was one of the hottest trends of the season with a presence in most major runway shows. But fur is more than just fashionable, it is also one of the most sustainably-produced natural resources on the planet. Furs such as coyote, fox, beaver and muskrat have been used for centuries to provide warmth and incredible versatility. And when these furs are used responsibly, it's not just the fashion industry that thrives, our natural environment benefits too!

Why trapping?

Nature, like most things, requires balance. This balance today includes the coexistence of humans and animals, and the modern fur trade plays a role in helping to maintain this relationship. Without regulated trapping and hunting to manage the size of wildlife populations, many ecosystems would be drastically affected. Regulated trapping is also often necessary to protect property and natural habitat, and to protect both humans and wildlife from disease. Let’s look at a couple of examples.

Leave it to Beaver!

The historical fur trade that led to the foundation of many of our towns and cities was fueled, above all, by the beaver. After more than 400 years of commercial fur trading in North America, biologists tell us that beavers are as abundant as they were when Europeans first arrived here – thanks to modern trapping regulations. However, too many beaver can be as much a problem as too few beavers. Left unmanaged, beaver populations will keep increasing until they eat themselves out of house and home.

Once vegetation is destroyed, it will take many years before beavers can return to the region. With regulated trapping, beaver populations are maintained in balance with available habitat – they are more stable and healthier. Furthermore, overabundant beavers can flood homes, roads, fields and forest habitat. Much better that we use some of what nature provides!

One of the first furs to be used for clothing by First Nations people, beaver is still widely used today by some of the top designers. Specifically, on the runway this year, Givenchy has used beaver to create a sleek bomber jacket, Haider Ackermann showed a monochrome coat while Chloé featured a spectacular beaver vest.

Coyotes get wild!

Coyotes are highly abundant across North America. They adapt well to human proximity and have profited from wolves being pushed out of much of their traditional range. Coyotes, however, can become dangerous when they are overpopulated and lose their fear of humans. In California, where I live, coyotes have been taking pet dogs and cats from backyards! They can also cause serious problems for cattle ranchers and sheep farmers when they prey on young calves and lambs. And overpopulated coyotes are more likely to spread diseases including rabies, tularemia, and hepatitis which can be transmitted to both animals and humans. Regulated trapping seasons help decrease the negative interactions between humans and wildlife – so why not make use of this remarkable natural resource?

Coyote fur, warm and dense, is great for making rugged men's jackets. It's beautiful, natural hue has also been popping up in women's accessories and shoes. And, of course, it is the favorite choice for trimming the hoods of down-filled parkas. (Fur trim on your parka hood protects your face from the cold winds of winter like nothing else!)

Think about it!

So here’s the real question: since wild furbearer populations are abundant and, in many cases, must be managed to maintain a balance with available habitat, should we kill these animals and throw them away? Or is it more respectful to use this beautiful natural material?

What do you think?