I hate to say "I told you so!" but only a fool could not have seen this coming. A few short years ago, while clearly being manipulated by animal rights groups, a wave of designer brands very publicly announced they would be dropping fur. Inevitably, they are now being pressured to drop exotic skins too, and many are capitulating. After all, how can fur be bad, but exotic skins ok? The question now is: how much of their core business are the big luxury conglomerates ready to sacrifice on the altar of political correctness?

Indeed, all the arguments for and against fur and exotic skins are essentially the same. On the one hand, both are beautiful natural materials, and if produced responsibly, they're renewable and sustainable, leaving a negligible environmental footprint. On the other hand, both involve the taking of life, which animal rights groups oppose on principle and work hard to present as cruel. For a contemporary twist, those same groups now also claim that trading in furs and exotic skins increases the risk of pandemics like Covid-19.

Yet this time around, advocates of sustainable use are hoping for some stiffer resistance, and specifically from two of the world's largest luxury goods conglomerates, LVMH and Kering. Not only do their corporate policies strongly endorse sustainability, but they are also invested in their supply chains for exotic skins. It seems unlikely they will abandon these investments without a fight.

SEE ALSO: Fur is a sustainable natural resource. Truth About Fur.

As a subplot to the bigger story, the fur trade should watch Kering subsidiary Gucci closely. This iconic brand rocked the fashion world in 2017 when it dropped fur in the name of "sustainability". If it now dumps exotic skins, that would at least be consistent. But if it toes the Kering line and sticks with exotic skins, how will it explain the double standard?

So What Are "Exotic Skins"?

But first, let's clarify what an "exotic skin" is. It's a loose category used by the Western fashion industry mostly for the skins of reptiles - snakes, crocodilians, and lizards. Some fish are in there too, like stingrays and sharks. And then there are ostriches. (The jury seems to be out on whether kangaroo leather is exotic or not.)

Some animals are taken in the wild - obviously stingrays and sharks - but most are now farmed, with ostrich and croc farming having long histories. As for where the skins end up, most are used for shoes, bags and belts, plus a few jackets and hats.

To put the current exodus from exotic skins in context, we need to turn the clock back just four years or so. For two decades, animal rights groups - led by PETA and HSUS - had been pressuring designers to drop fur. And then suddenly, the dominoes started to fall. Armani, Hugo Boss, Versace, Gucci, John Galliano, Burberry, Prada - the list just kept on growing.

A very few, like Donatella Versace, seemed genuinely happy to drop fur, but all were either nudged gently or prodded hard by PETA and HSUS. And when they succumbed, they usually felt compelled to make public statements against fur that inevitably made it harder for other fur-using brands to stand their ground.

And to make it harder still, animal rights groups made sure these brands got lots of press coverage and showered them with "green" points. Yes, "green", because this mass defection from fur was not couched in animal rights terms, and only partially as animal welfare. Above all, we were told, it was about "sustainability". In short, by ditching fur, these brands were saving the planet!

SEE ALSO: Why is Giorgio Armani really quitting fur? Truth About Fur.

Gucci's "Sustainability" Claim Slammed

None of the new converts appeared more opportunistic -- or misinformed -- than Gucci, previously such a prolific user of fur. And to make matters worse, Gucci is seen as a leader in the luxury sector, so its influence on other brands and the negative press it generated for fur were tremendous.

In 2017, Gucci CEO Marco Bizzarri raised the eyebrows of anyone who understood sustainability when he announced the company's new policy. Dropping fur, he explained, was a demonstration of “our absolute commitment to making sustainability an intrinsic part of our business.” So, bizarrely, it was goodbye to renewable, biodegradable, natural fur, and hello to non-biodegradable fake fur made from non-renewable petroleum.

SEE ALSO: Fur-free Gucci policy contradicts company's "sustainability" claims. Truth About Fur.

As if that were not bizarre enough, conspicuous by its absence was any suggestion by Bizzarri that Gucci might drop exotic skins. His animal rights handlers were also silent on the subject, but was he really naive enough to think that would last?

In fact, for several years Gucci's parent company, Kering, has been in a partnership with the International Union for the Conservation of Nature in a conservation and sustainable use project farming pythons. Cooperative ventures of this type are now commonplace for species in the exotic skin trade, securing supply chains while relieving pressure on wild populations, not least by reducing poaching. In short, Kering's python farm is the epitome of sustainability.

So sooner or later Gucci will have to address a quandary of its own making. An estimated 85% of fur today comes from farms (and wild-fur harvesting is strictly regulated), but Bizzarri says the trade is unsustainable. Meanwhile, Kering supplies his company with farmed python skins. Will Gucci now defy Kering and drop exotic skins too? Or will it make the totally unsupportable claim that snake farming is sustainable but fur farming is not?

First to Fold: Chanel

First to fall among exotic skin users was independent fashion house Chanel, in 2018, and it came out of the blue. Designer Karl Lagerfeld told Women's Wear Daily it was "a free choice" rather than “being imposed on us. We did it because it’s in the air," implying that animal rights groups were not directly involved. It was generally assumed that Chanel's weak supply chain for exotic skins meant it could no longer meet its needs, so it just threw in the towel.

Whatever Chanel's motivation, it went public with the decision and PETA made a big song and dance over it, so they both got their free publicity.

And then, as in the fur exodus, others followed suit, all garnering the same free publicity and lavish praise from animal rights groups.

Since last year, the following brands have sworn off exotic skins, and there are surely others: Victoria Beckham, Jil Sander, Paul Smith, Mulberry, Vivienne Westwood, Diane von Furstenberg, SMCP (parent of Sandro, Maje, Claudie Pierlot and De Fursac), and PVH (owner of Calvin Klein and Tommy Hilfiger). Retailers Selfridges, Brooks Brothers, Topshop, and H&M won't be stocking exotic skins anymore, and Nordstrom will phase them out by the end of 2021. And three fashion weeks so far have banned them: Melbourne, Helsinki and Stockholm.

But LVMH Calls Fur and Exotic Skins "Precious"

Yet perversely, this latest triumph of animal rights over sustainable use may be a blessing in disguise - the wakeup call the luxury industry needs to say enough is enough. Both LVMH and Kering are committed to exotic skins and fur, and while they don't dictate what materials their subsidiaries use, they have huge influence. They also have a public voice, so if they're ever going to make a strong stand in support of sustainable use, now is the time.

LVMH oversees such household names in fashion as Celine, Christian Dior, Fendi, Givenchy, Louis Vitton, Marc Jacobs, among many others. Kering's stable is smaller but nonetheless impressive. In addition to Gucci, it represents names like Yves Saint Laurent, Balenciaga and Alexander McQueen.

So it was gratifying that at its virtual annual shareholders' meeting last June, LVMH issued a strong endorsement of both exotic skins and fur.

As a shareholder, PETA emailed a question asking whether LVMH would be giving up fur and exotic skins "as of today". Group managing director Antonio Belloni responded (at 46:28): "This is a recurring question on their part. Now, our position is that natural raw materials constitute a precious material and are at the heart of the outstanding products of our houses. Each house can decide on these materials, but must strictly comply with our code of practice pertaining to responsible sourcing of animal raw materials that sets out long-term commitments in three areas: traceability of supplies, animal welfare, and lastly the respect for local populations, the environment, and biodiversity."

The problem is, this endorsement didn't grab any headlines, but that just underscores the lack of media clout sustainable users have compared with animal rights groups. If LVMH had come out against exotic skins and fur, PETA and HSUS would have had the story on every front page from New York to Shanghai. Bottom line: there is a story here, and we just need to be more effective at telling it.

As animal rights groups continue to pressure luxury conglomerates to drop exotic skins and fur, the fur trade should be looking to revitalise the strategic alliance it has long had with these corporations, and demand they stand up and be counted. And if clueless Gucci continues to embrace exotic skins while rejecting fur, we should demand to know why.

***

To learn more about donating to Truth About Fur, click here.

Like so many in the industry, Dan Kahnert’s relationship with fur is a family affair. “My great-grandfather learned the fur trade in Germany and came to Canada in the late 1800s. His son, my grandfather, moved to Toronto where he would travel around taking orders, and then cut and sew coats in his home. It was my father, Allan, who opened our first showroom on Avenue Road in 1957, where Kahnert’s is still located.

“I would help out at the store on weekends, and decided by the end of high school that I wanted to join the family business. That’s what I did in 1984, after completing my degree in economics and business at the University of Western Ontario. I arrived home with all my college furniture and everything on April 30 and began working full-time in the store the next day; it was storage season and there was no time for a break!

“We worked hard, six days a week, but I enjoyed the challenges of running a business, being our own bosses, analysing problems and implementing a plan. My older brothers, Bernie and John, were already working at the store with my father, and John and I still run the business together today. It really helped that dad was very open to letting us try new ideas, like when I brought in computers in the 1990s.”

"A Pleasure Doing Business"

So what does Dan like best about being a retail furrier?

“In addition to working with my brother and running our own business, what I enjoy most is the opportunity to meet lots of new people. While not every customer is easy, as everyone working in retail knows, generally we meet lots of very nice people. When we say, ‘It’s been a pleasure doing business with you,’ it’s not just a cliché, it really is how we feel.”

We are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!

“Fur retailing does have one very important advantage: we see our customers twice a year, for storage pick-up and delivery. This continuing relationship with our customers is quite unique. When customers come into the store in the Fall to pick up their coats, we have an opportunity to show them our new collections, and a large proportion of our sales are to repeat customers. Repairs, alterations, and remodelling are also important parts of our business, and, again, we have an opportunity to discuss these options with our customers at storage time.

“But the bottom line is that, as a retailer, your success depends on satisfying your customer. We are located in a wonderful residential neighbourhood and therefore do not rely on tourist sales that might occur in downtown Toronto. We rely on community word of mouth with support from our online business. We have one of the city’s best collections of high-quality coats, and we work hard to take good care of every customer."

Adapting to Animal Rights Campaigns

How has the business changed over the years?

“There’s no way around it, aggressive animal rights campaigning has hurt us," says Dan. "Most people still love fur, but the activists have made them feel nervous about wearing it. Some of these intimidation campaigns are really a form of violence against women, which is very sad.

“Unfortunately, we have difficulty getting across our messages about the real environmental advantages of wearing fur. Fur is a sustainably produced, long-lasting, recyclable and biodegradable natural material. Animal activists have created very damaging confusion about the real environmental issues. It makes no sense telling people to use petroleum-based synthetics instead of long-lasting natural and biodegradable materials. The saddest thing is that most consumers we speak with do appreciate the warmth, comfort and beauty of natural fur, but they feel intimidated.

Fur, unfortunately, has become a scapegoat ... We don’t have the financial or professional clout that large corporations can muster to tell their story when they are attacked.

“We have adapted, of course: we will sell our customer a shearling coat – because, ironically, shearling is not seen as fur. Or a fur-lined coat. We have also added cashmere and other cloth coats, with or without fur trim. Not because there’s anything wrong with fur, but because fur has been tangled up in a very complex societal discussion about using animals, which includes everything from medical research to circuses to eating meat.

"Fur, unfortunately, has become a scapegoat, because we are really a very small-scale industry. We don’t have the financial or professional clout that large corporations can muster to tell their story when they are attacked.”

After the Pandemic?

So how do you see the future of fur retailing?

“I don’t think fur will ever really go out of style, because it is so in tune with growing environmental concerns," says Dan. "We have to keep working on telling that story. But ultimately it is up to the consumer to make an educated decision on the benefits of buying fur products."

So what about the Covid-19 pandemic? Will that have a lasting impact?

“In more than thirty years in business, I have seen many highs and lows, and for sure the industry will be very different once the pandemic ends and we get through this difficult period.

"For one thing, every sector of the industry will be smaller in scale. I think fur is likely to be more of a niche market, for those who appreciate high-quality natural materials and fine craftsmanship. I think there’s a percentage of the population that will be ready to appreciate fur as a natural, truly environmentally sustainable clothing material. But it’s always hard to predict what consumers will decide.

"We are on the front line with consumers, and we are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!”

SEE ALSO: Fur retail: The art and science of making sales. Truth About Fur.

***

To learn more about donating to Truth About Fur, click here.

With the slogan #Reconnect - Time to Slow Down, a new campaign by the International Fur Federation urges designers, independent brands, fashion groups as well as consumers to change their consumption habits to help the planet. Sustainable sourcing, producing less, reducing waste, reducing pollution, buying fewer but higher quality garments, and wearing them for longer. This reflects growing criticism of the environmental harm caused by our “fast fashion” culture, while also highlighting fur’s solid credentials as a sustainable natural resource.

SEE ALSO: The sustainability of fur. Truth About Fur.

So what does it take to create a campaign like this? Truth About Fur talked with the man responsible for pulling it all together, IFF's fashion director Jean-Pierre Rouphael.

Truth About Fur: The principal video for this campaign contains a powerful indictment of the fast fashion scene: "Just spend your money, shelf it, wear it, post it, chuck it, REPEAT." As an alternative, you urge us to "Reconnect" with nature, and give it a helping hand by buying fewer garments and wearing them for longer. It's "Time to Slow Down." Support for this sentiment has been growing in recent years, and many in the trade believe fur should be part of this movement. Is it time to put it centre stage?

Jean-Pierre Rouphael: Yes, the conversation has been brewing for a while and keeps aligning closer to the fur industry's values, so the world is definitely ready for this. At IFF, we've been developing this message for the past three years, and this campaign is a continuation. In 2018, we began presenting fur as "natural" and '"kind to the planet", and promoted this heavily via Vogue magazine in eight markets. This has helped influence the media conversation about natural fur versus fake fur, and more broadly has given the fur industry a voice in the sustainable fashion conversation. Our latest campaign builds on this same message, while staying consistent and focused.

TAF: A consistent message makes sense for the fur trade, given that our sustainability credentials are so strong. But while you were developing this campaign, the Covid-19 pandemic struck. Has that changed fashion conversations at all?

Rouphael: It has definitely further prioritised the sustainability agenda and put it at the forefront of those conversations. The pandemic has shown in practice the positives that happen once we slow down - cleaner air, cleaner waters, a nature reboot. People have found a new appreciation for nature, and the industry is taking notice.

The pandemic has also changed the way fashion conversations are taking place. Before Covid, key fashion conferences were typically expensive affairs, for paying guests only. But the pandemic has pushed them to open up, so now anyone can log in remotely from home via Zoom, and be part of what were formerly closed conversations. The pandemic has also given us more free time to listen in, making it easier for us to put our hand on the industry's pulse.

Pulse of the Industry

TAF: And what have you learned? What is the "pulse" of the industry?

Rouphael: We are delighted to see that the fashion industry today is calling for the exact same things the fur industry has been advocating for many years. Quality, long-lasting, handmade, investment pieces made from sustainable materials and not depleting nature's resources. Overall, a promotion of slower fashion.

And this provided the base for our current campaign. We believe that natural fur is exactly the kind of material the fashion industry is calling for right now. For every quality the fashion industry wants to promote, a fur garment checks all the boxes.

Our task was to transform this concept into a campaign that is visual, educational, aspirational, and easily absorbable by end consumers.

"It Takes an Army"

TAF: Your behind-the-scenes photos show that a lot of people were involved in bringing this campaign to life.

Rouphael: All IFF campaigns are big collaborative projects. They start in-house, but once we've defined what we want to say, we invite outside parties to join. And when they say it takes an army, it's true! Almost 50 people were involved in different capacities in this campaign.

After the director and I agreed the visual direction to take and signed the storyboard, we set about choosing the best team, and the list was long! We needed a producer, a director of photography, lighting, retouching, hair and makeup, a casting director, a stylist, a behind-the-scenes photographer and videographer, a location manager, an editor, a copywriter, someone for voiceovers, a catering manager, and assistants all round.

Plus, of course, we needed a cast of models, and it was important to us that they represent a broad mix of ethnicities, as well as different shapes and sizes.

TAF: Didn't Covid-19 have an impact here too? The IFF is based in London. Wasn't there a lockdown?

Rouphael: It's not generally known that we actually shot the campaign in Dubai! The Covid rules were more relaxed there, and the budget was more affordable. Even so, we were all tested Covid-free prior to and post the 14-hour shoot, and had a government medic assigned to us throughout.

Still, Dubai did present some challenges. For one, we shot part of the campaign outdoors, and when the temperature tops 40°C it's not ideal for modelling fur! But the models and the team were ultra-professional, and you really can't tell from the videos and photos how difficult it was.

We also had to find a location with massive panoramic windows with green backdrops so we could shoot indoors but make it look like we were outdoors. And then there was the challenge of getting the fashion into Dubai as Covid was delaying shipments. For this reason, the stylist and I limited the number of brands we used and chose ones which were geographically closer. Still, we ended up with nine brilliant brands, and about 15 looks.

And after the actual shoot, we then had the post-production tasks of editing the videos, selecting the final photographs, and deciding the mood for retouching.

Last but not least, our website developer created a page to host all the new content, and compiled a media kit to deliver to all IFF members around the world.

Measuring Success

TAF: Once a shoot is a wrap, how do you launch a campaign and then measure its success?

Rouphael: The main objective of all our recent campaigns has been to position fur as part of responsible natural fashion, with an emphasis on its sustainability. At the same time, of course, we want to keep fur's image current and fashionable.

Every year, and depending on our budget, we work out a media plan pre-release and identify global print, digital and social media outlets we want to collaborate with, and accordingly make our bookings ready to launch. After the campaign wraps, we get all the analytics from the media with how many people clicked on the ads, how many people came to our website after seeing an ad, how many people we have reached in general, and so on. And then we report these numbers back to IFF's members.

This year, unfortunately, we don't have a budget to promote the campaign through external media (whether print or online), but we'll still be posting and boosting the campaign via our own social media. It's not the optimum way to reach the widest audience possible, but IFF has 55 member associations, and each of those has its own members, so it's amazing how far a campaign can reach when everyone is ready to share.

***

How You Can Help ...

Whether you're a member of the trade or just a fur fan with a blog or social media account, you can help spread IFF's message by sharing this campaign.

The simplest way is just to link to IFF's landing page for this campaign, where all the materials are on show and you can understand the story. To share specific materials or to combine them with your own content, they're all available for downloading from a dedicated public Dropbox link. We all have the power to influence the fashion conversation, so please, get sharing!

***

To learn more about donating to Truth About Fur, click here.

If you are looking for a designer who incarnates the Canadian fur trade’s rich cultural mosaic, D’Arcy Moses is an obvious choice.

Adopted at birth, D'Arcy was raised by a non-native farming family in Camrose, Alberta. “They were really good, hard-working people who adopted five children after raising four of their own!” he recalls. Then after he left home, he set out to connect with his aboriginal roots.

While his mixed background sometimes left him feeling uncomfortable ("like an apple, red on the outside, white inside"), in Vancouver he met Leonard George, chief of the Tsleil-Waututh Nation, who assured him he could have the best of both worlds. “He told me, ‘You have the First Nations culture and you have the non-aboriginal culture. You can utilize that, because you can mix between cultures at ease.’”

D’Arcy’s chance to apply his complex heritage to creating innovative clothing designs came when he was offered a place in the Toronto Fashion Incubator. The fashion world took notice: in 1991, he was selected as one of ten emerging young designers featured at the Toronto Festival of Fashion. Then he was invited to Montreal by the Fur Council of Canada, where he began working with one of the country’s most important luxury apparel manufacturers, Natural Furs.

The unique, aboriginally-inspired collections D’Arcy developed while working with Natural Furs were sold to Holt Renfrew in Toronto, Neiman Marcus and Saks Fifth Avenue in New York, as well as to many independent high-end retailers across Europe, Russia, and Asia. His work is also owned by private collectors in many countries, and a retrospective collection of his work was recently purchased by the Government of the Northwest Territories for its permanent collection of regional Indigenous arts and crafts.

Going Home at Last

The big-time fashion world recognition was encouraging, but in 1996, D’Arcy received a call from the Pehdzeh Ki First Nation, in Wrigley, NWT. People there had seen a CBC documentary about him and recognized his name; Moses is a common family name in this northern First Nations community, and they had been looking for him.

After several visits, D’Arcy left the glamour, hectic pace, and controversy of international fur fashion to settle in the home he had never known.

His business experience landed him a job as a senior government official, helping his community to navigate the intricacies of bureaucracy and to secure funding for important economic and social development projects. But sewing and designing were never far from his mind.

His Own Workshop

Twelve years with the government provided the nest egg D’Arcy needed to finance his latest project: a workshop in Enterprise, NWT, a community even smaller and more remote than Wrigley, about 100 kilometres north of the Alberta border. “I needed somewhere I wouldn’t be distracted from my design work,” he says.

And the work has been abundant and diverse. In January, D’Arcy participated in a residency at the Banff Centre for the Arts & Creativity, producing a new collection, and he will return to Banff to lead a workshop for indigenous design students from around the world. "We will be using traditional techniques to re-purpose fur, leather and other natural materials,” he says.

D’Arcy's designs – including fur-trimmed pieces – are also featured in a two-year exhibition at the Buffalo Luxton Museum, in Banff.

He also runs workshops in Yellowknife, sponsored by the NWT Government, for traditional harvesters and craftspeople, where they use fur and leather to make everything from trappers’ hats to iPad cases. “Some of the hand-stitched leather these men and women can do is seen only in the top fashion houses of Europe - no one else can do this beautiful work, it’s a great privilege to work with them,” D’Arcy says.

Committed to Natural Materials

In his studio in Enterprise, where we reached him by phone, D’Arcy is now also experimenting with digitally-controlled bead work, which would allow Dene First Nations designs to be produced at more affordable prices. But above all, D’Arcy remains committed to using natural materials, including fur.

“Many people in my community still hunt and trap, and their attachment to the land is very strong. But natural materials like fur are also important at a time when people are increasingly concerned about protecting our natural environment. So-called `fast fashion’ is killing the Earth. That $20 synthetic blouse or jeans may seem cheap, but 10 grams of micro-plastics are leached into our waterways every time they are washed," explains D'Arcy.

“Progressives who want to ban fur need to look at the whole ecosystem, the broader impact of industries, not just the individual animal.  When we look at the whole picture, from sourcing to use and maintenance, through to disposal, it is clear that we should be using responsibly and sustainably sourced natural materials – including wool, leather, fur. The First Nations understood that we are part of nature and that we have an obligation to use resources with respect. I hope that my designs, marrying traditional and modern themes, can help people remember these important lessons.”

SEE ALSO: D'arcy Moses' big bet. Up Here, October 2015.

***

To learn more about donating to Truth About Fur, click here.

Let me tell you first that a life of trapping in the Yukon was never something I'd intended. In fact, when my future mother-in-law wagged her finger at me, scolding me for my lack of skinning skills, I assured her that they wouldn’t be needed as I had no intention of becoming a trapper. Famous last words.

It all started out with me trying to be a supportive and interested girlfriend. At first, I would join George on weeknights in the skinning garage. We’d both put on matching blue gloves, and I’d help a little by clipping lynx claws and keeping body parts stable while he carefully skinned out whichever fur needed processing. Turns out it’s much faster to process a fur when you have four hands! After three years of working together on those cold, dark, late winter evenings in the garage, we’ve established a fairly efficient method of skinning together - and we’ve learned a lot about each other too.

In 2018, I opened a store in Whitehorse to sell the jewelry, accessories, and home decor items that I make with the furs from George’s trapline. After receiving questions about the trapline location and methods, I realized that I needed to be able to speak from first-hand experience, especially when it came to my customers' objections or just curiosity.

It’s magical out there, especially on the nights when the moon is full and the sky is clear.

So the same winter that I opened the store, I took my first trip out on the trapline, and I quickly discovered that I’d be put to work and not just watching. Before long, I had managed to inadvertently become George’s trapping assistant. I think this was his plan all along.

SEE ALSO: Fur jeweller wants to support First Nations trappers. Truth About Fur.

Now, don’t get me wrong, I don’t dislike being out on the land in the winter, but I didn’t wake up one morning and think to myself, “I want to be a trapper!” Also, I hate driving a snowmobile. I’m little. I’m 5’ 4” and 140 lbs. Me vs. the Skandic 600ACE usually goes one way. We get stuck. I get mad. George has to rescue us.

Despite knowing this, I go out with him almost every weekend after the Christmas shopping season wraps up. In January and February, I’m the caboose to our two-sled convoy through often-drifted-in mountain passes in the dark. My anxiety can be a little high if we have to break trail, or if he gets so far ahead of me that I can’t see his tail light, but I will admit, it’s magical out there, especially on the nights when the moon is full and the sky is clear. Shooting stars are so frequent they almost stop being exciting.

Reading Tracks, Stolen Bait, and Roasted Smokies

Trapping is some of the most physically challenging work I’ve ever done, but I can’t overstate how much value I get from it as an artist, a resident of this incredible place, as a spouse, and as a business person. My personal and professional ethics are cemented in this work, specifically in the context of sustainability, renewability, and traceability.

SEE ALSO: The sustainability of fur. Truth About Fur.

Living in the North is an absolute gift, and seeing it in the winter, when you’re the only humans around for miles upon miles, is humbling and awe-inspiring. For my relationship with George, well, let’s just say we got engaged at the trapping cabin because of how much that place means to us.

In the three winters that I’ve joined my now-husband on the trapline, I have learned so much about reading tracks, solving the puzzle of stolen bait, what makes a good lynx or marten site, and so much more. I learned that if you snare a lynx but collect the dead animal before it freezes, the air in its lungs may be squeezed out with an alarming groan when you lift it. I scream every time!

I give George many reasons to laugh, though I don't always know whether he's laughing with me or at me. I’ve learned that smokies (sausage-like wieners) roasted over a fire make the best trail lunches, and how to consistently build quick lunch fires with the available tinder. Also, my ability to find the perfect stick to roast my smokie on is pretty fantastic. So is my ability to whittle that stick to an impressive point, ideal for impaling smokies. I’ve learned that handle bar warmers on snowmobiles give me life, and I wish that I had something similar in my seat. I’ve learned that when I do get my sled stuck and I’m super mad about it, I’m a very strong and powerful shoveler.

Design and Innovation Award

In February of this year, I attended the five-day trapper training course organised by the Yukon Department of Environment. This was a great experience for me - except maybe for the practical trap-setting bit that took place at -40°, but I digress.

In the skinning portion of the course, I was able to process my own lynx from our trapline. Additionally, I was able to lead a portion of the course by contributing insights into the business of selling furs and fur goods.

This upcoming October 2020 marks the second anniversary of our store in Whitehorse. In May, I was awarded the Design and Innovation award from the Craft Council of BC for three of my designs. I was competing against 60 other earring designers and nearly 200 styles. My earrings were the only ones using fur.

This news came at a great time considering the challenges and uncertainty of the current economic impacts of the Covid-19 pandemic. The award has created numerous opportunities in both print media and on social media for us to speak about the ethical and sustainable use of wild furs.

We know that we’ve got our work cut out for us in having created a product that people often feel very strongly about, but we understand our responsibility to use this polarizing issue as a springboard into meaningful conversations on a public, global stage. We often direct curious minds to the Truth About Fur website for information about furs, harvesting practices, and other ethical and moral matters. The content is a valuable part of how we educate and inform consumers.

SEE ALSO: The ethics of fur. Truth About Fur.

Importance of Education

Going forward, we have every intention of continuing to promote the use of wild furs, and to educate the public on the benefits of fur. We are especially committed to emphasizing our promise to source our furs from Indigenous trappers. We are working to build a strong fur industry in the Yukon that is self-sufficient and sustainable for future generations.

Our hope is that the work we do now, and the stories that we share, can serve to benefit the local trappers and communities, consumer behaviour, and the fur and fashion industries over the long term. We have a responsibility to work together to integrate traditional teachings into our practices, and to maintain a spirit of humility and gratitude all the while.

SEE ALSO: Sustainability of fur: Bringing the story to schools. Truth About Fur.

Having this life and generating my livelihood from the bounty of the land is a tremendous honour and privilege. As I learn more about my place in this big world, I am reminded that while I am one small individual, my role as an educator is very important, and I have a responsibility to help shift attitudes towards using wild fur, particularly in the context of supporting Indigenous trappers.

If I can change a few minds about trapping in the Yukon and even open a few more, then I think I’m doing exactly what I’ve set out to do. Judging by the occasions where laughter, tears, and hugging (pre-Covid) have been central to the interactions in my store, I’d say I'm accomplishing my goals.

***

To learn more about donating to Truth About Fur, click here.

The American fur trade played an important role in the country's history, and continues to provide employment for thousands of citizens today. In celebration of America's Independence Day this July 4, let’s meet just a few representatives of the modern fur trade!

Read on to hear from furbearer biologist Bryant White, who considers trapping a vital tool in the managing of wildlife. Next up is Bob Zimbal, whose mink farm in Wisconsin has been operating for sixty years. Then we're off to the Big Apple to talk with fur designer Maria Reich, who calls small businesses like hers "the heart of New York." And rounding out our series of July 4 interviews is another New Yorker, garment manufacturer Nick Pologeorgis, whose family history has been the American dream!

.

Bryant White – “Trapping Is Essential to Wildlife Management”

Bryant White is the Furbearer Research Program Manager with the Association of Fish & Wildlife Agencies (AFWA), currently based at the Arizona Game and Fish Department headquarters in Phoenix. Much of his work involves research related to Best Management Practices for the conservation of furbearing animals.

How is trapping regulated to ensure that it is done humanely and sustainably?

“Everything is based on research,” says Bryant. “Trapping seasons are opened only when the young of the year are autonomous and have set out to establish territories of their own. When necessary, harvest quotas protect vulnerable species. Types of trapping devices and how they may be used are also regulated, to ensure animal welfare as well as the safety of pets and the public."

And what does he think the public needs to know about trapping?

“I think we have to help the non-trapping public to understand that trapping would be important even if no one wanted fur,” he says.

“Regulated trapping is now an essential element of responsible wildlife management in the USA. Many people don’t know that modern traps are used to capture animals, unharmed, to apply radio collars for research -- or to reintroduce species (wolves and river otters) into regions where they were previously eradicated."

We need to do a better job informing people of the important contributions that trappers make to our conservation efforts!

“Trapping is also essential to protect some thirty endangered species of plants and animals. Whooping cranes, for example, would almost certainly be completely extinct in the USA within two years if we didn’t aggressively trap predators like coyotes and foxes in their nesting areas. Endangered sea turtles are also protected by trapping raccoons and foxes that seek to dig up their eggs. Wolves must be managed to protect livestock, while beavers can cause millions of dollars of damage to forest habitat, water supplies, agricultural land, roads and other property by flooding. Skunks and raccoons in cities carry lethal diseases (rabies) and dangerous parasites, such as roundworm, which can migrate out of the intestines and can affect many organs and tissues, including the brain. They can be lethal."

Bryant believes that harvesting meat and fur from the wild is just as ethical as buying leather shoes, a steak dinner, or a can of chicken soup.

“What is important is that we hunt and trap in a responsible and sustainable fashion. Some people question the ethics of trapping animals for fur, but the fur trade actually helps us to protect furbearing species by giving them economic value. It’s all very good to say we care about wildlife, but when the tough decisions get made, economic value does matter. When someone comes to cut down the forest to build a new shopping mall, we can say, whoa, this forest does help the economy, it provides local income and resources from hunters and fishers and trappers – let’s leave it alone."

SEE ALSO: The ethics of fur. Truth About Fur.

“Not least important, it’s hunters, fishers and trappers who pay for the state agencies that monitor, manage and protect wildlife populations and their habitat. They pay with their hunting, fishing and trapping licenses. Without these revenues there would be no funding for the wildlife agencies that manage most of the wildlife in this country!

“From our perspective, as biologists and wildlife agencies, trappers are managing wildlife and doing essential conservation work. We need these people and we should respect what they do. We have done opinion research and 80% of Americans say that it's OK to trap to protect habitat, it’s OK to trap to protect endangered species, it’s OK to manage wildlife to control disease or protect property. We need to do a better job informing people of the important contributions that trappers make to our conservation efforts!”

SEE ALSO: Reasons we trap. Truth About Fur.

.

Bob Zimbal – Third-Generation Mink Farmer

Raising mink is a lifestyle as much as a job, says Bob Zimbal, at his family farm in Wisconsin.

“When we come out in the morning, we look forward to feeding the animals and taking care of their needs,” he says.

“Sixty years ago my grandfather and my father started Zimbal Mink. Mink had not been domesticated for so very long, so there was a learning process how to care for the animals and feed them. As I child, I always helped on the farm, and my father taught me to pay attention to the animals and look at their health and each individual mink’s needs.

“The great thing about raising mink is that we can feed them proteins not used for human consumption, the parts of food animals that people don’t eat. So we’re recycling what would otherwise be wasted. All our mink feed is processed on-site, in our own feed kitchen, so it’s as fresh as possible.

“We work with nutritionists, because throughout the year, the minks' needs are always changing. When a mink is reproducing, its requirements are different than when it’s growing or furring. So our food is sent weekly to a laboratory to have it analyzed to make sure that we’re meeting the needs of the mink."

SEE ALSO: A year on a mink farm. Truth About Fur.

“We have a brand-new, state-of-the-art facility. We can open the roofs and sides and the air will flow through the building, to keep it cooler in the summer. But also we can close it up in bad weather in the winter to protect the animals from the environment.

“This facility is designed to make the mink comfortable, but also make it efficient for the people that are caring for the animals. So the way the bedding is put into the pens, the way they are kept clean – things like that are designed with what’s comfortable for the animal, but also what is efficient for the employees."

There’s a lot more involved in producing beautiful mink than most people understand!

SEE ALSO: Facts about fur farming. Truth About Fur.

.

Maria Reich – “The Fur Boss”!

Maria Reich -- aka “The Fur Boss” -- is the dynamic CEO of ER Fur Trading, Oscar de la Renta Furs, and Reich Furs in New York City.

“This is the heart of the fur fashion business in the US,” says Maria. “There are more than 1,500 people working in fur and affiliated businesses in New York City.”

“Our company was started by my late husband’s grandfather, Charlie Reich, who arrived here from Poland in 1938. He fought in World War II, and then returned to start Reich Furs. His great-granddaughter, Samantha Ortiz, is now president of the company.

“I am a single working mom, and small businesses like ours are the heart of New York. We are a design-driven company and we directly employ 20 people, but we also work with – and provide work for – many other New York Garment District companies: designers, manufacturers, wholesalers, retailers.

Every scrap is used for something and never goes to waste. We are constantly finding new ways to use and re-use fur!

“We are a fully integrated company. We do everything here, from developing new designs, to producing apparel and accessories, which we offer directly to consumers.

“When it comes to fur fashion, there are plenty of misconceptions. It is more than just a luxury product, it is also a highly regulated and sustainable industry.

“Many of our clients come in with their great grandmother's fur coat, wanting it restyled and modernized. There are not many materials you can do this with. We also up-cycle a lot of our furs. Every scrap is used for something and never goes to waste. We are constantly finding new ways to use and re-use fur!"

Whether she’s designing a new collection or sharing her life with over 40,000 Instagram followers, Maria is constantly striving to inspire.

SEE ALSO: New York fur ban: Furriers fight to save sustainable industry. Truth About Fur.

.

Nick Pologeorgis – Living the Dream

Nick Pologeorgis is a leader of the New York trade and one of North America’s foremost high-fashion fur manufacturers. He also serves on the boards of the Fur Information Council of America and the International Fur Federation.

Nick’s father, Stanley, started Pologeorgis Furs in 1960, after arriving in New York from Crete. He apprenticed in a fur workshop without pay and became a master fur craftsman. He was one of the first furriers to forge relationships with top international designers, collaborating with Pierre Balmain from 1970.

Nick joined the business when he finished his degree in finance at Boston University, in 1984. His sister, Joan Pologeorgis, who graduated from New York City's Fashion Institute of Technology, serves as vice-president in charge of production and is co-owner. It has been a family-owned and operated business for over 60 years.

“We love fur; we love making beautiful clothing with one of nature’s most luxurious materials,” says Nick.

The Pologeorgis story is the American dream. My dad built our company from nothing, through hard work and dedication.

Pologeorgis has made furs for a long list of celebrities, including Elizabeth Taylor, Aretha Franklin, and Rihanna. “We made a beautiful white mink for Serena Williams,” he recalls.

“The business never stops changing. Fur is now used for accessories and for home furnishings, making it much more accessible to more people. Fur is even used to make felt for hats, and for rugs.

“Lifestyle is very important now too. There will always be the beautiful, classic garments, but you also want to have fun, not-so-precious pieces. The biggest trend is the mixing of fur with ready-to-wear fabric. How it all goes together is important.

“The Pologeorgis story is the American dream. My dad built our company from nothing, through hard work and dedication. Hard working, industrious immigrants continue to form the backbone of the fur market today. The fur trade supports thousands of families in New York and across America.”

***

To learn more about donating to Truth About Fur, click here.

HAPPY CANADA DAY 2020! On the first day of July each year, we celebrate the uniting of three British colonies – the Province of Canada, Nova Scotia, and New Brunswick – into one federation, the Dominion of Canada, on July 1, 1867. It’s also a fine time to reflect on the unique role played by the fur trade in shaping our country.

Historians recall the role played by Europeans searching for fur in opening up our vast lands. But we should also remember that fur trading had been practiced here for hundreds, if not thousands of years before Europeans arrived.

When French navigator and explorer Jacques Cartier first visited the island of Montreal in 1535, he found Montagnais hunters from what is now northern Quebec already trading fur for food produced by Iroquoian farmers in the St-Lawrence valley.

Fur trading between First Nations and Europeans began when French fishermen came to exploit the vast stocks of codfish off Newfoundland and in the Gulf of St-Lawrence. When Cartier landed on the coast of northern New Brunswick, in 1534, he met Indigenous people who clearly had experience with Europeans, holding up fur pelts on sticks and eager to trade.

SEE ALSO: The country that fur built: Canada’s fur trade history. Truth About Fur.

In the five centuries that followed, Canada’s fur trade came to reflect the country’s cultural mosaic at its best: First Nations, French, English, Scots, Jews, Greeks and many others have worked together to build this remarkable heritage industry with its dynamic tradition of competition and cooperation.

But the fur trade is not just our history – it’s very much a part of modern Canada. More than 50,000 Canadians participate today in the many aspects of our industry, so let's take this occasion to meet a few of today's Fur Trappers, Farmers, First Nations, Manufacturers, Designers, and Retail Furriers.

CANADA'S RETAIL FURRIERS

Dan Kahnert – The Industry’s Link with Consumers

(Click here for an expanded version of this interview.)

Like so many in the industry, Dan Kahnert’s relationship with fur is a family affair.

“My great-grandfather learned the fur trade in Germany and came to Canada in the late 1800s. His son, my grandfather, moved to Toronto where he would travel around taking orders, and then cut and sew coats in his home. It was my father, Allan, who opened our first showroom on Avenue Road in 1957, where Kahnert’s is still located.

“I would help out at the store on weekends, and decided by the end of high school that I wanted to join the family business. That’s what I did in 1984, after completing my degree in economics and business at the University of Western Ontario. I arrived home with all my college furniture and everything on April 30 and began working full-time in the store the next day; it was storage season and there was no time for a break!

“We worked hard, six days a week, but I enjoyed the challenges of running a business, being our own bosses, analysing problems and implementing a plan. My older brothers, Bernie and John, were already working at the store with my father, and John and I still run the business together today. It really helped that dad was very open to letting us try new ideas, like when I brought in computers in the 1990s.”

What does Dan like best about being a retail furrier?

“In addition to working with my brother and running our own business, what I enjoy most is the opportunity to meet lots of new people. While not every customer is easy, as everyone working in retail knows, generally we meet lots of very nice people. When we say, ‘It’s been a pleasure doing business with you,’ it’s not just a cliché, it really is how we feel.”

We are on the front line with consumers, and we are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!

And how has the business changed over the years?

“There’s no way around it, aggressive animal rights campaigning has hurt us. Most people still love fur, but the activists have made them feel nervous about wearing it. Some of these intimidation campaigns are really a form of violence against women, which is very sad,” says Dan.

“Unfortunately, we have difficulty getting across our messages about the real environmental advantages of wearing fur. Fur is a sustainably produced, long-lasting, recyclable and biodegradable natural material. Animal activists have created very damaging confusion about the real environmental issues. It makes no sense telling people to use petroleum-based synthetics instead of long-lasting natural and biodegradable materials. The saddest thing is that most consumers we speak with do appreciate the warmth, comfort and beauty of natural fur, but they feel intimidated.

“We have adapted, of course: we will sell our customer a shearling coat – because, ironically, shearling is not seen as fur. Or a fur-lined coat. We have also added cashmere and other cloth coats, with or without fur trim. Not because there’s anything wrong with fur, but because fur has been tangled up in a very complex societal discussion about using animals, which includes everything from medical research to circuses to eating meat. Fur, unfortunately, has become a scapegoat, because we are really a very small-scale industry; we don’t have the financial or professional clout that large corporations can muster to tell their story when they are attacked.”

And the future?

“I don’t think fur will ever really go out of style, because it is so in tune with growing environmental concerns. We have to keep working on telling that story, but ultimately it is up to the consumer to make an educated decision on the benefits of buying fur products ” says Dan.

“But, bottom line, as a retailer your success depends on satisfying your customer. We are located in a wonderful residential neighbourhood and therefore do not rely on tourist sales that might occur in downtown Toronto. We rely on community word of mouth with support from our online business. We have one of the city’s best collections of high-quality coats, and we work hard to take good care of every customer. We are on the front line with consumers, and we are proud to do our part to promote fur on behalf of all the people who make up this uniquely Canadian heritage industry!”

SEE ALSO: Fur retail: The art and science of making sales. Truth About Fur.

CANADA'S FUR DESIGNERS

Farley Chatto – Stylist to the Stars

If you’ve never heard of Farley Chatto, then you’re probably not in tune with fashion, and couture in particular. But if you love couture and Canadian design, Farley is probably a household name. Not only is he an internationally recognized designer, he is also a stylist for celebrities. He consults with Hollywood A-list hit TV shows and movies, including Suits, Christmas Chronicles, American Gods and more. As a Toronto resident, he is proud of his Canadian roots.

Farley’s love for fur began in his childhood. In winter, his father would pick him up from school wearing a muskrat-lined Royal Canadian Mounted Police hat. He remembers touching it and loving how soft it was, and thus began his love affair with fur. As he grew up in the 1980s, the fur was a staple as a must-have luxury item on TV shows.

“In the 1980s, Dynasty was a top-rated show depicting the lives of the rich and powerful, where fur and excessive fashion were a big part of the show’s popularity,” he recalls. “Then, one day, I  asked my mother if I could have a sheared beaver bomber jacket for winter. Sadly I didn’t get the coat, yet I was hooked on the tactility of fur!”

People forget that this country exists because of fur. Fur is the fabric that bundled our nation together.

Farley continues to be proud that fur is as Canadian as apple pie is to Americans. Because fur is a staple in the fashion industry, he was anxious to incorporate it into his designs when he entered the field.

“Being a Canadian designer can be challenging,” he says. “I’ve been on the scene for 32 years, and the beginning wasn’t easy.  I applied and was accepted to three fashion schools here and in the US, yet I decided to remain true to my roots and stay here. People forget that this country exists because of fur. Fur is the fabric that bundled our nation together.”

When asked on advice for young designers with interest in fur, Farley’s motto is: “If you have an opportunity, take it! Sign up for courses, join workshops, learn with First Nations people, put yourself out there.”

Wherever Farley travels, whether to teach or research, he touts the sustainability of fur fashion to others. As he says, it’s #furtastic.

Shawna Ujaralaaq Dias – Traditional Fur-Trimmed Parkas with a Modern Twist

As a child, Shawna lived for several years in a tiny settlement in Wager Bay, above the Arctic Circle on the extreme northwest coast of Hudson’s Bay.

“My grandfather had run the Hudson’s Bay post that was built there in 1925; there were only 15 people when my parents were living there, all family,” she says. “They would take the dog team to visit with other families nearby.

“It was a great life. My father hunted and trapped – foxes and wolves — and we were always outdoors, active and healthy – not like the kids who sit in front of computer screens these days!

“We kids would help to clean and scrape skins, and I began sewing by the time I was seven. I was using a sewing machine soon after that.”

The family moved about 300 kilometres south to Rankin Inlet, a small town (population 2,800, in 2016), so Shawna could attend school, but returned to their camp in Wager Bay each summer to hunt, fish and reconnect with the land.

“I didn’t even speak English until we moved to Rankin,” says Shawna. “We spoke Inuktitut, and I was lucky to learn all the traditional ways. These are the traditions I celebrate in my sewing.”

Now married with three grown children (18, 21 and 24) and a government job, Shawna never stopped sewing, and about ten years ago started her own business.

There is so much skill and creativity in the communities, and now with the Internet we have access to the world!

“People would see my fur-trimmed parkas and ask if I could make them one. Now I show new parkas on my Facebook page, and they are usually sold within 48 hours. Even though we live in a remote community, the Internet puts us into contact with customers across Canada and even in the US or beyond!”

Shawna now has more than 6,000 Facebook followers, and in 2017 she began selling dressed fur pelts, in addition to parkas.

“A lot of the ladies in small northern communities are sewers, but they often have difficulty finding fur pelts to work with. They really appreciate being able to get dressed furs from me up here.

“I like to promote the work of other ladies too,” said Shawna. “There is so much skill and creativity in the communities, and now with the Internet we have access to the world!”

So: with a government job and a growing sewing business, does Shawna still have time to connect with the land?

“For sure, we still go out to our hunting camp most weekends, and every summer. My husband only came north about 20 years ago, but he learned many hunting and trapping skills from my dad, and he loves the life here. My boys also hunt caribou and seals. We have a good life, and I am happy to be able to share some of the beauty of our Inuit culture with my sewing.”

CANADA'S FUR MANUFACTURERS

Christina Nacos – Re-inventing Fur for the Next Generation

Some people are born into the fur industry, some people choose it. For Christina Nacos, it was both.

Her father, Tom Nacos, is a legend of the Canadian fur industry. After learning the trade in his native village of Siatista, in the mountains of northern Greece, he emigrated to Montreal in the 1950s and proceeded to build one of North America’s most important fur manufacturing and retailing empires.

Christina crossed the ocean in the opposite direction, living in England for several years, where she worked in advertising. She returned to Canada in 1998 to work with Natural Furs, one of her father’s companies, and as one of the younger people leading a major company in the industry – and one of the very few women – she quickly began exploring ways to adapt fur for young people like herself.

“I think that each generation learns from their predecessors, but then has to make the industry their own, adapting fur for their time. That’s how fur has always evolved,” she says.

Under Christina’s leadership, Natural Furs was one of the first companies to participate actively in FurWorks Canada, an innovative project coordinated by the Fur Council of Canada to modernize fur fashion, mixing fur with other materials for a sportier look that reflected more modern, active lifestyles. Natural Furs was also a strong supporter of the Fur Council’s “Beautifully Canadian” collective branding initiative.

Christina is a strong believer in the important role of industry associations, especially in a sector made up of hundreds of small family businesses; she has served as vice-president of the Fur Council for many years.

As society thinks more deeply about the challenge of shifting to a more sustainable economy, fur will make more sense than ever.

Christina’s latest project to bring fur fashion into the 21st century is a major push to promote recycled – or “upcycled” – fur, to make fur more accessible and avoid waste. Branded as FURB Upcycled, the collection is attracting younger women who may never have worn fur before.

“We noticed that many young people were attracted by the nostalgia of remodelling furs they had inherited from their parents or grandparents. It’s a way to reconnect with the past, and it’s totally in synch with current efforts to prevent waste and use sustainable materials. Often we’re using the fur inside the garment, to maximize its warmth and functionality. We’re mixing upcycled fur with other materials, and exploring a more laid back, Scandinavian aesthetic.

“My sister-in-law, Sarah Nacos, has now joined me in the company. She’s 28, and brings the sensibility of an even younger generation of women to our designs,” she says.

“Each generation brings something new to fur. Young women today love the echo of the past in an upcycled piece, and they appreciate the durability of fur, which prevents waste – all important sustainability virtues.

“As society thinks more deeply about the challenge of shifting to a more sustainable economy, fur will make more sense than ever,” she says.

So Christina Nacos is continuing a family tradition in the best possible way: by totally rethinking how fur can be adapted for the next generation.

CANADA'S FIRST NATIONS

Robert Grandjambe – Deeply Connected to the Land

Robert Grandjambe Jr. is a Woodland Cree from Fort Smith in the Northwest Territories, whose roots go back to Fort Chipewyan, Alberta, where generations of his family trapped to survive. For many southerners, and city dwellers in particular, his deep connection to the land may seem like a dream lifestyle, and sometimes even hard to understand, so it helps that he is committed to explaining it to anyone who will listen.

Trapping is a perfect example. “I think people need to better understand the importance of what trappers do, because I don’t think they get it,” he says. “We must educate people to understand that everything the trapper does contributes to a natural and sustainable way of life and the environment, and is crucial for the culture and health of our communities.”

Robert started learning trapping from his father when he was six years old, and now he’s determined to pass on everything he’s learned. Out of trapping season, when he’s not working as a contractor, he does presentations in schools about culture, craft-making, hunting and gathering, and of course trapping. Also receiving a solid grounding in what it means to live on the land is his toddler daughter.

“As a father you want to leave a legacy,” he says. “I want to give her all my knowledge and experience from the trapline, and from there she can choose her own path. So I will continue to bring her into this world, so she can understand and know it well.”

Among the lessons that Robert passes on is the importance of supporting your community at large, and for him this means providing food – as much as he can, be it moose, ducks, bison, bear, geese, or any of the other wild bounty the land provides. He views food as “the thing that brings us all together at the same table and sustains us, no matter who we are or where we come from.”

We always ask ourselves, how can we do it better when it comes to animal treatment?

As for trapping, one important aspect that is close to Robert’s heart – as it is for most trappers – is animal welfare. In part this might be because his great-great-grandfather trapped in the early 1900s alongside Frank Conibear, one of the founders of the humane trapping movement, who in turn learned much about respecting animals by working alongside Indigenous people.

Robert is adamant that concern over animal welfare is not a recent development forced on trappers by the animal rights movement. “We always ask ourselves, how can we do it better when it comes to animal treatment?” he says. “The standards have improved dramatically over the years and we still strive to keep improving. As trappers, we always focus on only taking what we need, and making sure we respect the animals and the environment.”

As for the future of wild fur, Robert has a positive outlook, despite the many challenges facing trappers. He may not have all the answers yet, but he’s confident the pieces are all there to make it happen.

“I truly believe trappers and wild fur will always have a place in this world,” he says. “We needed it once just to survive, but today it is about much more than that: It’s about social and cultural values, family values, our health and well-being, and protecting nature, ecosystems and the environment.”

SEE ALSO: “Trapping is beautiful” says proud Cree Robert Grandjambe. Truth About Fur.

SEE ALSO: Letter from a Cree trapper: Nature is our refuge from Covid-19. Truth About Fur.

D’Arcy Moses – First Nations Heritage Inspires Modern Fur Designs

(Click here for an expanded version of this interview.)

If you are looking for a designer who incarnates the Canadian fur trade’s rich cultural mosaic, D’Arcy Moses is an obvious choice. Adopted at birth and raised by a non-native farming family in Camrose, Alberta, D’Arcy set out to connect with his aboriginal roots after he left home. While his background sometimes left him feeling uncomfortable (“like an apple, red on the outside, white inside”), in Vancouver he met Leonard George, chief of the Tsleil-Waututh Nation, who assured him he could have the best of both worlds. “He told me, ‘You have the First Nations culture and you have the non-aboriginal culture. You can utilize that, because you can mix between cultures at ease.’”

D’Arcy’s chance to apply his unusual heritage to designing clothing came at the Toronto Fashion Incubator, and in 1991 his work was featured at the Toronto Festival of Fashion. Then he was invited to Montreal by the Fur Council of Canada, and began working with one of the country’s most important luxury apparel manufacturers, Natural Furs.

The unique, aboriginally inspired collections D’Arcy developed went to high-end retailers in North America, Europe and Asia, and a retrospective collection of his work was recently added by the Government of the Northwest Territories to its permanent collection of Indigenous arts and crafts.

Progressives who want to ban fur need to look at the whole ecosystem, the broader impact of industries, not just the individual animal.

Then in 1996 his life took another unusual turn. After CBC aired a documentary about him, he received a call from the Pehdzeh Ki First Nation, in Wrigley, NWT. Moses is a common family name there, and they had been looking for him. So D’Arcy left the glamour and hectic pace of international fashion to settle in the home he had never known. His business experience landed him a government job, but sewing and designing were never far from his mind.

Twelve years later he had saved the funds needed for his current project: a workshop in Enterprise, NWT, a community even smaller and more remote than Wrigley. “I needed somewhere I wouldn’t be distracted from my design work,” he says.

And the work has been abundant and diverse. In January, D’Arcy participated in a residency at the Banff Centre for Arts and Creativity, and he will return to Banff to lead a workshop for Indigenous design students from around the world. “We will be using traditional techniques to re-purpose fur, leather and other natural materials,” he says.

“Many people in my community still hunt and trap, and their attachment to the land is very strong. But natural materials like fur are also important at a time when people are increasingly concerned about protecting our natural environment. So-called ‘fast fashion’ is killing the Earth.

“Progressives who want to ban fur need to look at the whole ecosystem, the broader impact of industries, not just the individual animal. When we look at the whole picture, from sourcing to use and maintenance, through to disposal, it is clear that we should be using responsibly and sustainably sourced natural materials – wool, leather, fur. The First Nations understood that we are part of nature and that we have an obligation to use resources with respect. I hope that my designs, marrying traditional and modern themes, can help people remember these important lessons,” says D’Arcy.

SEE ALSO: D’arcy Moses’ big bet. Up Here, October 2015.

CANADA'S FUR FARMERS

Tom McLellan – Mink Farming Maintains Proud Rural Heritage

Tom McLellan, a third-generation mink farmer from Ontario, feels tremendous pride when he speaks of his family’s history and their contribution to the early agricultural economy in Canada. “It is comforting to know that my family has been a part of what helped shape Canada into the nation that it is today,” he says.

“My father and his father before him loved working with animals and, being a part of Canada’s agricultural development just made the work even more satisfying. Now my sons are learning about fur and our connection to the birth of our great nation. It’s a wonderful feeling,” he says.

We are always studying the science behind mink farming to improve the health of our animals and make them comfortable and happy.

The early days of the fur trade focused on trapping, and the beaver pelt was the motor of the economy. By the end of the 19th century, Canadians were pioneering fur farming as the way to produce uniform, high-quality pelts without overexploiting wild populations. Over time, farmed mink became the most popular fur for consumers who appreciated the warmth and luxury.

“Improving the quality of the fur and keeping our animals healthy is what keeps us going on a daily basis,” says Tom. “We are always studying the science behind mink farming to improve the health of our animals and make them comfortable and happy.”

Canadian mink farmers are proud to produce some of the finest furs in the world, and also of their commitment to animal welfare. They follow codes of practice developed by the National Farm Animal Care Council, and their farms are certified by independent auditors. This Canadian heritage industry is proud of its past and, equally important, is well positioned to continue supporting rural communities.

SEE ALSO: Facts about fur farming. Truth About Fur.

Joe Williams – Continuing a Family Tradition

What makes someone get up early each morning and put in long days on the farm?

“We are proud of the care we provide for our animals,” says Joe Williams who, with his two brothers, runs two mink farms in the lower mainland of British Columbia.

“It’s a family tradition, and fur is part of Canada’s heritage,” says Joe. 

“Canadians pioneered the farm raising of furbearing animals, foxes on Prince Edward Island and mink in Ontario, and we are proud to be part of that heritage.

“My father started his first farm in 1990, and I would help him on weekends and after school,” he recalls.

“For sure it’s lots of hard work, but it’s rewarding. I like working for myself and being outdoors and caring for the animals. There’s a satisfaction in following the full cycle with the animals, from breeding season, to whelping and ensuring the pups are healthy, right through to the final product.

“I am also lucky to be working with my brothers,” says Joe.

What would he like people to know about mink farming?

“I would like people to understand how hard we work to keep our mink healthy and content. Every day we are adjusting their care and nutrition, depending on the time of year and their growth cycle. The proportion of proteins and fats and other elements are adjusted depending on whether the mink are being prepared for mating or whelping or growth. We are learning all the time.

“And then we are maintaining pens and barns and equipment; mixing feed; planning genetics for the next mating season, working to improve our herd.

“There’s a lot more that goes into this than most people understand. And, honestly, if you don’t care about the health and welfare of the mink, you really can’t do a good job; it will show in the quality of the fur you produce.”

Fur makes more sense than ever in our eco-conscious times!

And what would Joe say to a consumer considering the purchase of fur apparel or accessories?

“I would like consumers to know that fur is produced responsibly and sustainably. Mink are carnivores; they are fed left-overs from our food production system, the parts of chickens, pigs, fish and other animals we don’t eat and would otherwise end up in landfills.

“We basically recycle those ‘wastes’ by feeding mink to produce a warm, beautiful and long-lasting natural clothing material,” says Joe.

“At a time when we are all looking for ways to ensure that our lifestyle choices are helping to protect nature for future generations, I would like consumers to know they can wear fur with pride. Fur is an important part of our Canadian and North American heritage. And fur makes more sense than ever in our eco-conscious times!”

SEE ALSO: A year on a mink farm. Truth About Fur.

CANADA'S FUR TRAPPERS

Katie Ball – Trapper, Designer and Advocate

When Katie Ball is not out on the land in Thunder Bay, Ontario, she's either designing and making fur garments at her own Silver Cedar Studio, or she's advocating for the fur trade on behalf of the Northwestern Fur Trappers Association, the Ontario Fur Managers Federation, the Northwestern Ontario Sportsmen’s Alliance, and Fur Harvesters Auction. Only a person with fur coursing through her veins could build such a résumé!

"The love of Canada and our national heritage is nowhere better reflected than in the fur trade," says Katie. "For me to be a part of this incredible industry is beyond humbling. Spending time out in the wilderness and being at one with Mother Nature and learning from my father is where my pride begins.

"I know that we are using the most humane methods possible, and respecting the delicate balance of nature to ensure viable populations for years to come. So I take pride in carrying on my family traditions, while playing the role as a steward of the land. There is no better way to spend one's time than with family, doing what you love."

Katie then takes this a step further, turning raw pelts into stunning fur garments.

"For me to be able to take this passion and turn it into a creative, fashionable yet functional wild fur product to be enjoyed for generations to come, is also a gift I hold dear," she says. "Nature and the fur trade itself have been major influences in my daily life that allow me to translate them into usable pieces of art and heritage. Being able to express myself through my creations has allowed me to grow as an individual."

Standing side by side with some of the most respected people in our industry that I call family and friends, is what lets me know I am where I belong.

"However, true pride shines brightest within the fur community if you ask me. The camaraderie between trappers and their families is unrivalled. The way we share our knowledge with one another, as well as the willingness to help educate newcomers, strengthens our friendships and grows our community as a whole. Trappers and their families are a closely knit community no matter where you go. There are always friendly smiles and stories to be heard."

Completing the picture, as it were, of a lady who lives and breathes fur, is Katie's involvement in advocacy.

"Finally, knowing that I have the backing from my local trappers council, as well as the Ontario trappers, is where my creativity, passion and strength come together. Helping fight for the rights of trappers, all the while educating the public about why the fur trade is so important to Canadians. Standing side by side with some of the most respected people in our industry that I call family and friends, is what lets me know I am where I belong.

"So be it on the trapline, in the studio, or at a board meeting, I know that what I do and love makes a difference. By being a part of this vast community and historical trade, with so much more to be shared and done in the near future, I cannot wait to see where we as a whole will take it.

"This is how we grow as a community, and these are just a few of the many reasons why I am proud to be a trapper."

SEE ALSO: "Fur is in my blood" says Katie Ball, trapper, designer, advocate. Truth About Fur.

Robin Horwath – Trappers Are "Great Stewards of the Land"

Hailing from Blind River, Ontario, Robin Horwath started helping his father on the trapline at the age of 12. In so doing, he became the next torchbearer of a family tradition that dates back to both his grandfathers.

"As we go through life, it is not always clear at the time what or who influenced us along the way," he says. "When my Grandpa Temple died at the age of 99, I saw a photo of him in an album for the first time. It was taken in 1928, and shows skunks and muskrats hanging on a shed, all skinned, boarded and ready to sell. Today, that photo is on my desk at work.

"When I was still nine or ten, I remember both him and my Grandpa Horwath telling me that they both had trapped skunks and muskrats. At the start of the Great Depression, they were paid $3 a muskrat and $5 a skunk. When I saw the picture of Grandpa Temple, it brought back all the stories they had told me as a child.

"My father was a great influence also, as he taught me to hunt, trap and fish as I grew up, and learn our family's traditions and values.

"So I am proud to have carried on my family's way of life. I have followed in the footsteps of my grandfathers and father, joined by my brother and my son. And hopefully my two young grandsons will want to do the same in the future."

Aside from the personal pride Robin has in continuing his family's heritage, he's also committed to serving others in the trade. Today he is both general manager for the Ontario Fur Managers Federation and a board member of the Fur Institute of Canada. So what path did he follow to reach this point?

"After studying in Iron Bridge under trapping instructor Walter Tonelli, I got my first trapping license in 1981 to help my father on his registered trapline, and I've held one ever since. In 1995 I became a director for the Blind River Trappers Council, and in 1996 I studied to be a trapping instructor in Thunder Bay as part of a program run by the Ontario Fur Managers Federation and the Ministry of Natural Resources. And by 2010, I was the OFMF's general manager!"

If you are a trapper, don’t be afraid to introduce someone new to what and why we trap. And if you are not a trapper, take the opportunity to ask if you can tag along.

So what motivates him to give so much of his time in the service of others?

"I am very proud to be a part of Canada’s fur trade," he explains, "and I have had great opportunities in my life to be able to help promote, educate and train people in its traditions and heritage. It is amazing when you think that the Hudson's Bay Company received its royal charter in 1670 - so 2020 is the HBC’s 350th anniversary, making it one of the longest-running corporations in the world. Trapping is what drove the exploration and development of this great land we call Canada.

"I never thought when I started trapping that I would end up representing trappers provincially and nationally on behalf of the OFMF and the Fur Institute. It's a great privilege."

So what advice does he have for others looking to get involved in promoting the fur trade?

"I dream of the day when trappers once again are recognized and valued by the general public as great stewards of the land. Trapping is a vital tool for managing furbearers to achieve healthy sustainable populations, to protect infrastructure, and control the spread of disease, which is important not just for the animals but also for humans.

"So if you are a trapper, don’t be afraid to introduce someone new to what and why we trap. And if you are not a trapper, take the opportunity to ask if you can tag along to see what it is all about for yourself, so you can make your own informed opinion on why trapping needs to continue."

SEE ALSO: In their own words: Fur trappers on Ontario's oldest profession. TVO.org.

***

To learn more about donating to Truth About Fur, click here.

Many trappers and others in the trade were caught by surprise when luxury outerwear maker Canada Goose announced on April 22 – Earth Day – that the hood ruffs on its iconic parkas would be made with “reclaimed fur”, beginning in 2022. Some were concerned that the company was giving in to activist pressure and that the sourcing shift was the first step towards dropping fur completely - which the company has denied. To find out what was really behind this decision by Canada Goose, we sat down (virtually!) with Gavin Thompson, Vice-President for Corporate Citizenship.

TruthAboutFur: Thank you for taking the time to answer some of the questions people in the fur trade are asking about your recent announcement. To begin, could you tell us what Canada Goose means by “reclaimed fur”?

Gavin Thompson: “Reclaimed fur” is what people in the trade have long called recycled or vintage fur.  A number of creative young designers have sourced fur this way and, of course, furriers often remodel coats for their customers. The concept is the same: reusing fur that’s already in the system. Over the many years we have worked with the industry we have come to understand that there are considerable quantities of unused fur in the supply chain. We think we have an opportunity now to use that fur. This is very much in line with current efforts to reduce waste in all areas of the apparel industry.

SEE ALSO: 5 great ways to recycle old fur clothing. Truth About Fur.

TaF: Why has Canada Goose decided to announce this shift now?

Thompson: On April 22, which as you know is Earth Day, we presented our new corporate Sustainable Impact Strategy. Among our objectives, Canada Goose has committed to working to become carbon-neutral by 2025. As we developed this strategy we examined every aspect of our production and distribution chain. In the case of fur, we know that wild fur is produced sustainably and we are proud of our involvement with the North American fur industry. Fur has always been very much part of our product and corporate identity, and that won’t change. Now, with reclaimed fur we believe we can make our use of this sustainably-produced, natural material even more sustainable.

TaF: Where will you source this reclaimed fur?

Thompson: We believe there are a number of potential sources, and we hope to work closely with the fur industry as we roll this out. First, we are planning a consumer buy-back program. Some people live in warmer climates and may not need a fur ruff for protection from the elements; we will offer to buy these back. A second source is our warranty program. When there’s a problem with a Canada Goose coat, we repair or replace it; if the fur on coats we’ve taken back is in good condition, we will reuse it. The third and potentially most important source – and this is where we hope to work closely with the industry – is to identify unused furs in other parts of the supply chain, for example in the workshops or storage vaults of North American fur manufacturers and retailers. We will be exploring all these sources.

TaF: Do you think you may look beyond coyote to other longhair furs, like beaver or raccoon?

Thompson: I think it’s too early to say yet whether we might use other fur types; we’ll be exploring all options. But what’s certain is that any fur we use must have the quality, performance, look, and feel that consumers expect from Canada Goose. Performance has been the guiding principle for our outerwear products from the beginning.

If we were responding to activist groups, we would stop using fur completely. Down too, for that matter. We’re not doing that.

TaF: We know that Canada Goose has been subjected to intense pressure campaigns by animal activists. Some people wonder whether activist pressure is what’s really driving this shift to reclaimed fur. Is it?

Thompson: Absolutely not. If we were responding to activist groups, we would stop using fur completely. Down too, for that matter. We’re not doing that. Our commitment to using high quality, natural materials is what Canada Goose is all about. The motivation here is to further enhance sustainability. The fact that fur is long-lasting and can be restyled is an important aspect of its sustainability.

TaF: So Canada Goose is not abandoning the fur trade?

Thompson: Absolutely not! If anything, we hope to work more closely with more sectors of the fur industry. We will need to work with the industry as we develop new supply chains for reclaimed fur. Our commitment to using fur is unwavering.

TaF: Has Canada Goose ever been tempted to use synthetics for hood ruffs?

Thompson: Again, function is our first criterion when selecting which materials we use, and we have found fur to be superior to any synthetic materials for parka ruffs in our collections.

SEE ALSO: 5 reasons why PETA won't make me ditch my Canada Goose. Truth About Fur.

"Made in Canada"

TaF: You often mention function and performance. These concepts have deep roots in the company’s history, don’t they?

Thompson: For sure. The company was created by Sam Tick, who arrived in Canada in the 1950s. He launched Metro Sportswear Ltd., in Toronto, in 1957, specializing in protection from the elements: woolen vests, raincoats and snowmobile suits.

David Reiss, Sam’s son-in-law, joined the company in the 1970s and launched a new era with the invention of a volume-based down filling machine. It was David who established the Snow Goose label, which later became Canada Goose. His "Expedition Parka" was developed for scientists at Antarctica’s McMurdo Station and became standard issue.

In 1982, Laurie Skreslet became the first Canadian to summit Mt. Everest, wearing a custom parka designed and manufactured by Metro Sportswear.

In 1997, Dani Reiss, David’s son and Sam’s grandson, joined the company. It was Dani, who became President and CEO in 2001, who guided Canada Goose to become the global phenomenon we see today, while resisting pressures to manufacture off-shore and renewing his family’s pledge to remain “Made in Canada.” We are now one of the country’s largest apparel makers with eight manufacturing facilities across Canada: three in Winnipeg, three in the Greater Toronto Area, and two in Quebec - Montreal and Boisbriand.

Giving Back to the North

TaF: And the company has maintained strong relations with the North, hasn’t it?

Thompson: Our company was inspired by the North and its people, and we try to give something back. In 2009, for example, we established the Canada Goose Resource Centres in the Canadian Arctic. These centres provide free fabrics, buttons, zippers and other materials for Inuit sewers who hand-make jackets and clothing for their families and communities. We also launched Project Atigi in 2019 to showcase Inuit designers internationally. In fact, our new reclaimed fur program was inspired by seeing how Inuit designers reuse fur.

TaF: So how do you see the future for fur?

Thompson: We think there’s a long and bright future for fur, because it is such a good example of the sustainability values that more and more people are seeking to support with their lifestyle and purchasing choices.

TaF: Do you have any advice about what the fur trade could be doing better?

Thompson: The fur trade has so many talented people with wonderful stories, I think we should talk more about them. We should also promote the practicality and incomparable performance values of natural materials like fur. And we should explain the sustainability of fur, because – once we cut through the noise that animal activists have created – that’s what many people are now really looking for.

TaF: Any final thoughts?

Thompson: The North American fur trade has a wonderful story to tell, and we look forward to working with the industry as we embark on this new chapter!

***

To learn more about donating to Truth About Fur, click here.

In part one of The Truth About Fashion, we explored and compared sourcing issues and supply chains of both fast-fashion and luxury fashion brands. And while many brands do what they can to instil trust and confidence in consumers through ever-growing transparent supply chains and ethical and sustainable sourcing, is it all too late?

As the public moves towards environmentally conscious consumerism, attitudes towards shopping are changing. More so today than ever before, shopping for pre-loved clothing is fashionable. However, growing in parallel is the deeply ingrained wear-once-and-throwaway culture that has been created. In part two of The Truth About Fashion, we investigate people’s attitudes towards shopping and the challenges that face brands to entice today's growing number of reluctant shoppers.

Second-Hand Shopping

Today, second-hand no longer means cheap. In fact, with an explosion of fashion-rental sites, luxury outlets, and online buyers snapping up pre-loved garments, second-hand has become synonymous with mindfulness. In fact, according to a UK-based study by French e-tailer Patatam, one in five British women admit to feelings of guilt when purchasing new clothes, resulting in them turning to pre-owned garments as sustainable alternatives. This finding was followed up with almost two in three (68%) of participants interviewed confessing they’d happily buy preowned items. It appears the undeniable issues that choke the fashion industry, such as water waste and landfills, are resulting in consumers selling, donating and buying second-hand clothing, giving all garments a second lease of life.

While we can all agree shopping second-hand items brings great benefits, from extending the lifecycle of garments to reducing waste, there needs to be a whole separate discussion about what constitutes a worthy second-hand purchase, and more importantly, what doesn’t.

Recycling, upcycling, reusing or donating clothing highlights how conscious consumers are finally putting their money where their mouths are. However, not all clothing is of high-enough quality to justify repair or recycling services. When it comes to expensive fabrics like leather and fur, designers tend to specialize in remodelling garments, meaning these fabrics are routinely remade into other forms or accessories. However, 95% of recycled clothing derives from the fast-fashion industry which is created with synthetic materials like polyester, meaning that when the time comes to remodel or reuse them, they are merely industrial rags not fit for re-purpose.

SEE ALSO: 5 great ways to recycle old fur clothing.

Polyester Clothing Forecast to Double

According to Fashion United, nearly half of the world’s clothing is made of polyethylene terephthalate (commonly known as polyester), which today is the most used plastic in the world. As if that statistic isn’t daunting enough, Greenpeace says polyester clothing is forecast to nearly double by 2030. This is especially alarming given the 11-year deadline – 2030, ironically enough – that the world has to reduce its carbon emissions output, of which the fashion industry is the second largest contributor after the fossil fuel industry, if we are to prevent Earth from crossing an irreversible climate tipping point (a rise of 1.5°C above pre-industrial levels).

We stated in part one of this series that, at best, only a small fraction of synthetic materials can ever be indefinitely recyclable, but the simple fact is, most widely-used synthetic materials like polyester, or any fashion textile deriving from crude oil, are not recyclable and do not make worthy second-hand purchases. The poor quality of synthetic materials means they last two to three years (maximum) before they are no longer fit for use – but more importantly, the lack of recyclable qualities of these materials means they are environmentally unsustainable.

Since 2016, shoppers’ consumption of pre-owned items is up 45%, signalling a social appetite for a sustainable wardrobe. This means we need to reconnect the dots between who is producing and using the garment and where the garment comes from and where it ends up. Answering such questions isn’t easy, but if you start with natural materials, the answers are clear. Natural materials are a part of fashion's circular economy. What does this mean? Fabrics which are a part of fashion's circular economy are mainly natural, meaning they come from nature and return back to nature when they are discarded.

As discussed in part one, as soon as big conglomerates saw the profit margins explode with outsourcing and the introduction of cheap fabrics in the 1980s and ’90s, little thought was given to fashion's circular economy. But while the fashion industry seems to have forgotten its own circular economy over the last 30 to 40 years, the fur industry continues to be a staple of it. But how? Well, attached to fur is a string of services, from maintenance, restoring and repairing to recycling, upcycling and remodelling - an advantage of fur that no other material can match.

This means that, in regard to the investigation into social attitudes towards fashion materials and consumerism, fur is on the same side of the debate of fashion with longevity and sustainability at its core. And brands would do well to pay attention to using responsible natural resources like fur as public attitudes shift towards these sustainable natural materials.

The most important rule for fashion brands is to stay relevant, so it comes as no surprise that fashion brands are often in the eye of many social and political media storms. From questions surrounding traceability, sustainability and animal welfare, to issues about environmental impact, exploitation, consumerism and waste, the fashion industry isn’t in short supply of concerns. In fact, a surplus of issues, predominantly surrounding production and waste, fronted by the fast-fashion industry which produces 1 billion garments and 1.2 billion tons of CO2 equivalent each year, has caused some of the biggest earthquakes in the fashion industry.

These issues that plague the fashion industry are complex and interlinking, all of which necessitates their exploration. This mini-investigatory series will get to the heart of the fashion industry, asking questions like:

• What is the reality behind natural and synthetic materials?

• Are fast fashion brands profiting at the expense of the environment and the world’s most vulnerable people?

• And as we set sail on this new fashion voyage, are we headed for a sustainable and responsible future in fashion, if one awaits?

These questions are tough and the answers are not easy, but in today’s world where transparency and trust are key, we must explore the truth about fashion.

Opening this three-part series with an exploration into the reality of natural materials, and the difference between natural materials and synthetic alternatives, what better position to start than from the very beginning of fashion production with sourcing.

The sourcing of fashion materials, natural or synthetic, is a hotly contested subject with many burning consumer questions, including:

• Where have my clothes come from?

• Who made my clothes?

• And at what cost to the planet are my clothes?

Ethical and Sustainable?

Today, the sourcing of materials and their impact on the environment is important to consumers who want to feel confident that what they are wearing is both ethically and sustainably sourced. Ensuring clothing is ethically and sustainably sourced should be difficult for brands, as these two tropes - ethical and sustainable - are often in conflict. However, brands find it surprisingly easy to market themselves in this way.

The first reason why fashion brands marketing themselves as both ethical and sustainable is tricky is because there is no universal definition of either. What one person may deem ethical or sustainable may not mirror another person's definition.

For example, vegan consumers (who represent approximately 3% of the world’s population according to leading vegan researchers) may not deem animal-derived products - a fur coat, leather bag, cashmere sweater or meat – as ethical or sustainable. They would rather consume faux-leather and faux-fur products which are made from plastics, a derivative of petroleum – an oil-based product which is by nature unsustainable and unethical to other consumers.

Ensuring clothing is ethically and sustainably sourced should be difficult ... However, brands find it surprisingly easy to market themselves in this way.

Let’s take another example. An argument on one hand may be that plastic fashion has not caused harm to animals through production - hence the popular term “vegan and cruelty-free”. However, the counter argument is that plastic is not biodegradable, and at best can only ever be indefinitely recycled. It will need constant transformation through the use of more harmful chemicals, damaging the environment and affecting wildlife later down the line during its short life-cycle.

These two rather simple examples demonstrate how debates surrounding ethics and sustainability, while often used in the same sentence, are complex and not always working in parallel.

In fact, ethics and sustainability present an ironic paradox in fashion. Since fashion is about creating new things, with each new season high fashion, high street and online brands releasing one new collection minimum, it’s actually impossible for fashion brands to be completely sustainable or even environmentally neutral. Which begs the question: are brands using these fashionable terms for good PR?

SEE ALSO: Fur is a sustainable natural resource. Truth About Fur.

Consumers Demanding Accountability

Unpicking this dichotomy further, while ethical and sustainable sourcing has been a focus point for brands for decades, it has only entered the zeitgeist in recent years due to household names being exposed for sourcing malpractice, questionable supply chains, and contributions to global exploitation and climate issues.

A well-known example of this is sportswear manufacturing giant Nike. Since the 1970s, Nike has been attacked for its use of sweatshops, the term used to describe long-hours and low-wages factories in developing countries used by big conglomerates to produce cheap products, ultimately creating greater profits. Nike experienced rapid growth after moving production overseas with record-breaking profit margins. But as this was at the expense of a vulnerable labour force, notably young women in southeast Asia, Nike began to face waves of consumer backlash. Following this, in the 1990s, Nike was forced to introduce a more transparent and ethical supply chain. This is an example of brands adopting consumer concerns not necessarily because they want to, but because they have to in order to survive.

However, it’s not only fast-fashion retailers like Nike who have had to answer questions regarding sourcing and revise their position. The luxury fashion sector has also had to face growing consumer demands head on, with the fur industry facing its biggest attack yet.

In a bid to answer consumer concerns, sustainability strategies have become commonplace in the fashion industry, with luxury umbrella juggernauts LVMH and Kering among those adopting them. However, while the term "sustainability" is this season's must-have, according to the Global Fashion Agenda around half of the fashion industry have not yet taken any action on sustainability whatsoever. Instead, the term has been, and is being, used as a self-serving marketing tool to drive sales and good PR.

But, while this may be the motivation for most, this has not been the approach of the fur trade.

SEE ALSO: Fur-free Gucci policy contradicts company's "sustainability" claims. By Alan Herscovici, Truth About Fur.

Certification and Traceability

For decades, the fur trade has been at the centre of media attention regarding the sourcing of natural fur, in particular the methods by which fur farms are managed and fur is harvested for fashion. Yet while high animal welfare is the reality of fur farming, even when compared to other animal-based industries including the food and dairy industries, the reality is not always accurately reported. But why?

The media have a large role in shaping public consciousness, often backed by sensationalist and extremist "animal rights" groups, and bear huge responsibility for the spread of misinformation. Nonetheless, the fur industry has responded to sourcing concerns in a huge way, wanting to reassure and instill confidence in consumers of fur products with its high levels of standards and welfare. It’s for this reason that the fur industry, which is already regulated at government, independent scientific and auction house levels, including the European WelFur program, is introducing the world’s first industry-wide certification and traceability program in 2020, called FurMark.

FurMark, which has the backing of luxury conglomerates like LVMH and Kering, will give consumers of natural fur products confidence that the fur they are purchasing comes from a certified supplier with the highest level of animal welfare. This will include certified farms across Europe and North America and wild fur deriving from government-regulated North American conservation programs. This means, unlike plastic fashion brands, FurMark will present consumers with a clear step-by-step supply chain including where the fur was farmed, dressed and dyed, auctioned, manufactured, and retailed. This level of transparency is unrivalled not only at company level, but industry too.

SEE ALSO: North American fur trade - Ahead of the curve on traceability. By Derek Martel, Fur Institute of Canada.

Natural Materials a Staple of Circular Economy

The narrative when it comes to material sourcing within the fashion industry is a clear one.

Since the 1980s and '90s, when a large number of major fashion and sportswear brands outsourced their production to developing countries, questions surrounding the production of fashion grew in parallel with supply chains becoming more complex and foggy. It’s this which ultimately led to a spike in consumers demanding to know the origin of the goods they consume, something that is now standard practice. 

However, while supply chains have become clearer than ever before, the materials and their effects on the environment have remained the same, with natural materials being a staple of the circular economy and plastic materials helping destroy the planet.

Yet, this isn’t the narrative of vegans, animal rights campaigners, or the media at large. In fact, according to vegans, the world's consumption of animal-based products (food, clothing, cosmetics, fuels) is redundant and archaic.

However, across all cultures, from millennials in China to the world’s Jewish community and the black communities of the US, fur is not outdated, nor is it only an economic signifier of wealth, but it is a material with heritage and deep social and religious meaning.

Fur is entrenched in many people’s beliefs and everyday lives. With the growing standards of fur sourcing, and the implementation of FurMark in 2020, the fur industry can pride itself on being ethical and sustainable – something many brands promise but ultimately do not deliver.

SEE ALSO: The Truth About Fashion Part 2: Attitude and attire.

When New York City Council Speaker Corey Johnson, who represents the Garment District, announced a proposal back in March to ban future sales of fur in the city, many viewed it as another case of politicians blindly following a trend. After all, the animal rights industry has made a national business out of vilifying the animal consumption world - regardless of what’s fact or fiction.

But what animal rights activists and political sponsors assumed would be an easy steam-roll over “rich white women” and “redneck trappers and farmers” who support fur usage, has proven shakier than imagined. Perhaps the large majority of Americans who recognize the regulated usage of animal by-products as both sustainable and practical, wasn’t quite anticipated.

We sure do live in interesting times in American culture! If I sound punchier than usual, it's with good reason.

When the public just won’t pay attention to self-righteous anti-fur diatribes, it's become a national trend to politically force legal bans upon the masses of your fellow citizenry instead.

California knows this process all too well, with the cities of Los Angeles and San Francisco both imposing bans on the sale of fur recently. Political pressure has also been applied with current legislation seeking to totally snuff out regulated trapping and the sale of wild fur statewide.

It doesn’t take a business strategist to see what’s going on. Clearly, in the eyes of the animal rights industry, the “east coast” was in need of a dust-up with some good ol’ frivolous (and completely egregious) hunting and garment restrictions. Hopes were quickly imposed to ensure New York City becomes the next “fur-free” urban mecca.

The only difference from the antics playing out on the west coast: the Big Apple isn’t going down without swingin’… hard!

SEE ALSO: New York fur ban: Furriers fight to save sustainable industry. By Alan Herscovici, Truth About Fur.

We Don't Care How They Do It in California

According to trade group FurNYC, the city still has the largest retail fur market in the country, stating the 150 remaining fur businesses in New York create 1,100 jobs and produce $400 million in revenue per year.

And it's not just backwoods fur trappers supporting the industry. As the NYC fur ban really started to heat up this May, folks from all walks of American life came out to fight the proposal.

African-American and Jewish faith leaders added to the protests in opposition, stating that the ban discriminates against their cultural heritage. Outspoken immigrants weighed in regarding the potential loss of skills and careers. Celebrities jumped into the mix to criticize government who thinks it can tell its people how to dress. Anyone who recognized fur as a sustainable material made sure to join the vocal movement against the ban.

"People feel complete when they put on something that they worked hard for, they have sacrificed for," said the Rev. Phil Craig, who was among 75 clergy and other advocates who turned out at one protest against the ban.

In a Tweet sent out in May, The Coalition For Blacks For Fur stated: “This fur ban will destroy jobs, the environment, and critical tax revenue.”

Apparently, the pushback from a ban on fur in NYC was more than the city’s politicians expected.

“Maybe I should have thought more about this before I introduced it because I didn’t realize the amount of pushback there would be,” Johnson told reporters at City Hall. “I was actually moved by some of the furriers and their testimony,” he said.

Animal rights proponents, on the other hand, still desperately contend the usage of fur is trending downward. (All the more reason to force a ban I guess, right? These folks clearly aren’t famous for their rationale.)

On the contrary, a national locavore movement seems to be fueling a revival in sustainable materials, like fur, which is probably why industry leaders like PETA and the Humane Society of the US are scrambling to support restrictions on fur usage and regulated hunting of fur across the country.

SEE ALSO: HSUS and PETA: Top fur ban proponents not credible. Truth About Fur.

We reported just a few months ago about the booming demand for coyote fur-trimmed winter jackets produced by Canada Goose. And it's not just fashion - more and more rural citizens are interested in ethically utilizing fur-bearing species that pose problems to homes, property, and livestock.

With synthetic fibers from “faux fur” coats flushing 1,900 fibers into our world’s waterways every wash, it's no wonder that eco-conscious citizens are turning to more natural ways to reduce the “plastic footprint” that all parties seem to agree is a global issue.

In the case of wild fur especially, the regulated seasonal trapping and usage of fur pelts from abundant wild species such as raccoons, skunks, and beaver is nationally considered wise use of resources that are otherwise destined for the landfill when they’re struck by vehicles, lose habitat due to urbanization, succumb to disease, or cause conflict for landowners and municipalities.

Environmental and wildlife management aspects aside, an underlying theme heard from citizens in the NYC fur ban debates is clear - freedom of choice.

The “my closet, my choice” meme seems to be resonating with a growing sector of the American population that has grown tired of hollow protests and frivolous government bans.

It appears as though the “freedom of choice crowd” carries the bigger stick - at least for the moment.

SEE ALSO: Progressive politicians should promote fur, not ban it. By Alan Herscovici, Truth About Fur.

Wrong Info Creates Wrong Decisions

While some people are certainly foaming at the mouth to drive another nail in the coffin of rural culture, many more are lighting their torches and wielding their pitchforks against fur-supporters based on hearsay rather than tangible information.

“All-knowing” celebrities like fashion designer Tim Gunn have been outspoken supporters of the fur ban. Gunn told reporters that “Foxes, rabbits, chinchillas and even dogs and cats are anally electrocuted, gassed, bludgeoned and often skinned alive.”

Even Speaker Johnson, in explaining to reporters why he proposed the ban, said he “really just did it because I felt like it was the right thing to do in my heart.”

Apparently Johnson and Gunn, and also PETA representative Dan Matthews who echoed similar statements, did not do their homework before pushing for a city-wide ban. They also haven't been paying attention to the news lately.

In March, two Chinese workers came forward stating they’d been paid by animal rights activists to skin a dog alive on video. That video, which has been circulated around the internet, is the only crutch the animal rights industry has been able to rely upon for the out-of-left-field (and inherently false) statement that licensed trappers and fur farmers “skin animals alive for their fur”.

SEE ALSO: Notorious "skinning fur animals alive" video exposed as complete fraud! By Alan Herscovici, Truth About Fur.

Of course, licensed fur trappers and fur farmers know full well skinning animals alive isn’t part of the pelting process - but who asked them, right? Not the mainstream media, not the government officials imposing these bans from city to city, and certainly not the anti-hunting/anti-fur crowds.

While some may argue that fur pelts aren’t “needed” in the modern age, some could also argue that the detractions against regulated fur usage are also in dire need of some evolutionary creativity.

There’s nothing wrong with disagreements in opinion, the usage of animal byproducts, or even wildlife management fundamentals. A disagreement however, is far from shoving cult-like laws and legal bans down the throats of the American people.

No Such Thing As Bad Publicity

For the animal rights industry, I suspect the battles over fur bans from coast to coast (and coat to coat) present themselves as a win/win situation.

Even if the NYC fur ban caves to the pressure of citizens’ right to choose, the animal rights organizations spearheading the ban still walk away with profitable notoriety as a byproduct of their latest PR stunt.

Which is why, despite the lunacy of strong-arming a ban on the usage of a natural resource, the organizations, celebrities, and politicians involved in perpetuating the NYC fur ban will continue the circus act from city to city, state to state, country to country, and, inevitably, closet to closet.

Let's be real, if anyone supporting a ban on fur garments actually cared about animal welfare, they’d do their due diligence by researching all aspects of the debate, rather than selfishly hiding behind a protest sign or online petition. But alas, ignorance breeds ignorance; and a false sense of “moral superiority” just breeds more lackluster grandstanding - an obvious hot commodity surrounding the topic.

Perhaps it's time the (already heavily regulated) hunting, trapping, and fur-garment communities take a page out of the animal rights industry playbook and soak up a slice of the publicity pie themselves.

At the end of the day, groups like PETA don’t care if they win or lose another media-fueled public cage match - I’m talking about them aren’t I? And that’s what ultimately sells - whether the facts lean in favor of their views or not.

Supporters of the regulated usage of natural fur materials would be hard-pressed to find a better microphone than the one they’ve been forced to fight against in New York City - and it's time for those invested parties to take full advantage of this circus while it's still in town!

Suffice to say, the animal activism industry has a PR problem: the men and women protesting the NYC ban on fur aren’t your run-of-the-mill rural fur trappers and mink farmers the American public has been conditioned to demonize. Collectively, the folks most outraged over the proposed fur ban represent a cross-section of modern America - all creeds, all races, all classes, all political affiliations.

Sometimes, a government-backed “ban” on a particular material or chemical makes sense to protect the health of its citizens (or the natural resources we all cherish and have been tasked with conserving). The NYC fur ban, clearly, is not one of those instances.

A ban on clothing choice? Especially from a material that is regulated, and has proven no modern negative impact on our environment (while the alternative product has proven to cause environmental harm) - well now, we all know that’s just silly.

At the end of the day, whether NYC moves forward with its ban on fur or not, one thing has been made painfully clear: the animal rights industry can’t claim the “moral majority” any longer.

The growing opposition to Assembly Bill 44, which proposes a statewide fur retail ban in California, has taken longer than it should have for a simple reason: no one who farms and sells furs expected the state legislature to seriously try to target their centuries-old craft for elimination - certainly not businesses that legally operate, produce jobs, and pay their taxes.

Introduced in December 2018, AB 44 would "make it unlawful to sell, offer for sale, display for sale, trade, or otherwise distribute for monetary or nonmonetary consideration a fur product, as defined, in the state. The bill would also make it unlawful to manufacture a fur product in the state for sale."

AB 44 sailed to passage through its house of origin but is now encountering some increasing headwinds in the State Senate. A larger-than-expected number of opponents of AB 44 turned out at the measure’s hearing before the Senate Natural Resources Committee, June 25, a video of which can be found on the committee’s webpage.

SEE ALSO: Progressive politicians should promote fur, not ban it. By Alan Herscovici.

Opponents Line Up in Senate

Lining up to speak against AB 44 were people from all over California, including a Native American who told of fur’s importance in helping many of his people fight their way out of poverty. Earlier, the president of the California Black Chamber of Commerce and prominent leader with the Black Business Association told committee members of the affront AB 44 was to many members of his community who had fur as the only avenue open to them to overcome the many indignities of job and housing discrimination.

Two senators, one Democrat and one Republican, asked the author of the bill, Assemblywoman Laura Friedman, if it is possible to amend her measure in a way that achieves her goal of improving the treatment of animals without destroying a whole industry.

There is a way to do that, which Friedman has steadfastly opposed so far. It would be amending AB 44 to adopt a global traceability and certification program that ensures all fur farms adhere to strict, science-based standards of animal welfare and sustainability with independent third-party audits and inspections every 15 to 18 months, as well as the integration of block chain technology to ensure traceability and access to information on every fur skin used in a garment all the way from the farm through processing and manufacturing and to the retailer.

Key word, that: "traceability". According to an Agence France-Presse news report, “French fashion designer Jean Paul Gaultier said Wednesday [July 3, 2019] he could go back to using fur if he could be sure it was entirely traceable. The flamboyant creator announced in November he was renouncing fur, a move hailed as a major victory by animal rights groups like PETA who have previously tried to disrupt one of his shows and occupied his Paris boutique.”

SEE ALSO: North American fur trade: Ahead of the curve on traceability. By Truth About Fur.

Retailers Fear Disruptions - or Worse

Friedman thought she made a point in asking members of the Senate Natural Resources Committee why, if her bill were so harmful to retailers, none of them were there to testify against it. Here’s why. Because retailers fear that groups like PETA and Direct Action Everywhere, one of whose adherents recently charged a stage to swipe a microphone from US Sen. Kamala Harris, would be organizing disruptions in their stores. Or worse, that they would subject retailers and their clients to the kind of harassment and intimidation that they have experienced at the hands of animal extremists for years, including vandalism of their stores and homes, destruction of inventory and, in some cases, even the use of Molotov cocktails thrown into their stores.

In fact, in 2017 animal activists were sentenced for splashing flesh-eating acid and other chemicals on the outside of a San Diego fur store, gluing their locks and spray-painting anti-fur screeds on the store’s exterior. The homes of the store owner and her elderly parents were similarly targeted.

However, it should be noted that retailers, consumers and other Californians have collectively sent upwards of 600 letters opposing AB 44, because they have had enough of government overreach and the attack on small businesses, jobs and personal choice.

Pushing for Compromise

AB 44’s next hearing was to be before the Senate Judiciary Committee on July 9. That committee is chaired by Sen. Hannah-Beth Jackson, who is also a member of the Senate Natural Resources Committee and at its June 25 meeting asked Friedman if there was a way to “create some kind of a compromise situation for those who insist upon producing fur, for those folk who are trying to do it the most humane way possible.”

It will be interesting to see if Jackson’s committee follows through on finding a compromise, which the proposed amendment mandating the comprehensive certification program is.

Problematic Process

One of the greatest challenges AB 44’s opponents face has been the process itself:

• Accelerated scheduling of hearings to challenge our ability to respond.

• The setup of the testimony itself whereby the author has 10 minutes and each of her sponsors has five minutes to introduce their bill, and we are allowed only two people who each have only two minutes to testify.

• Our being prohibited from raising questions or challenging falsehoods in these hearings.

• Instructions to the Senate Judiciary Committee staff to use the analysis done on the Assembly side.

The state’s handling of conflict diamonds holds a lesson for fur. As awareness of the consequences of conflict diamonds grew, including insurgencies and loss of human lives, lawmakers here did not ban diamonds. Instead, they adopted the Kimberly Process Certification Scheme rather than eliminate an entire industry. Why can’t lawmakers apply the same thinking for fur?

* * *

An earlier version of this article appeared on the website Fox&Hounds Daily.