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Alan Herscovici, Senior Researcher, Truth About Fur

Alan Herscovici, Senior Researcher, Truth About Fur

Alan Herscovici is the senior researcher and writer for Truth About Fur. Alan was raised in a fur family. His grandfather came to Canada in 1913 as a young fur artisan, having learned the craft from his own father in Paris. Alan’s father was a respected Canadian fur manufacturer and sales agent. After receiving his BA from McGill University (First Class Honours, Political Science and Economics) and an MA from the University of Sussex (Political Economy), Alan worked as a writer, freelance journalist and communications consultant. Alan’s published work includes the award-winning Second Nature: The Animal-Rights Controversy (CBC, 1985; General Publishing, 1991), the first book to present a balanced critique of the animal-rights philosophy from an environmental and social justice perspective. From 1997 to 2016, he served as Executive Vice-President of the Fur Council of Canada where he initiated pioneering programs to increase understanding and appreciation of the fur trade including, notably, www.Furisgreen.com. He shares his life with a pampered Lab-Golden rescue dog, an aquarium of fish, the latest in a long series of budgerigars, and some wonderful humans.

Spring Muskrat Trapping in Quebec
Trapping & Hunting August 16, 2018 February 28, 2021

Spring Muskrat Trapping in Quebec

It was a crisp, bright morning in early April when I set out for my first lesson in Spring muskrat trapping. I had agreed…

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The Truth About “Fur Free” Designer Brands
Animal Rights, Design & Fashion, Environment & Conservation, Misinformation June 11, 2018 February 28, 2021

The Truth About “Fur Free” Designer Brands

Over the past months, several prominent designer brands have announced that their collections will henceforth be “fur free”. Animal activists have been quick to…

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Sustainability: New Story Signals a Bright Future for Fur
Animal Rights, Environment & Conservation March 9, 2018 February 20, 2020

Sustainability: New Story Signals a Bright Future for Fur

The growing media and public interest in sustainability – especially among young people – provides an extraordinary opportunity for the fur trade. To understand…

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The Future of Fur Retailing: New Challenges, New Strategies
Design & Fashion February 22, 2018 January 14, 2020

The Future of Fur Retailing: New Challenges, New Strategies

Like any business, fur retailing has its challenges, and some would say the challenges have never been tougher. But could there also be exciting…

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Reflections on the Morality of Using Fur, Inspired by Handel’s Messiah
Animal Rights, Morality & Ethics January 11, 2018 February 25, 2021

Reflections on the Morality of Using Fur, Inspired by Handel’s Messiah

Animal-rights activists argue that we are not morally justified to kill animals for any purpose, and certainly not for products they consider to be…

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Anti-Fur Protesters Now Rebels Without A Cause?
Animal Rights November 13, 2017 February 22, 2021

Anti-Fur Protesters Now Rebels Without A Cause?

Anti-fur protesters today are an established part of our autumn scenery, like falling leaves or the southbound migration of Canada geese. But, in fact,…

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Fur Protests: How to Protect Your Retail Business
Animal Rights, Design & Fashion October 25, 2017 February 26, 2021

Fur Protests: How to Protect Your Retail Business

The fur retailing season is beginning, and with it we can expect the usual flurry of fur protests. Despite decades of anti-fur campaigning, activists…

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Fur-Free Gucci Policy Contradicts Company’s “Sustainability” Claims
Design & Fashion, Environment & Conservation October 18, 2017 February 23, 2021

Fur-Free Gucci Policy Contradicts Company’s “Sustainability” Claims

Gucci CEO Marco Bizzarri puzzled many when he recently announced that the prestigious design label would go “fur-free” in 2018. The confusion wasn’t about…

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Adventures of a Pro-Fur Warrior
Animal Rights September 22, 2017 February 27, 2021

Adventures of a Pro-Fur Warrior

It has been some 35 years since I began promoting the ethical credentials of the fur trade and denouncing the fallacies of animal-rights extremism….

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